25 episodes

Hi, I'm your host Alberto Lempira; I talk about the latest news and trends on marketing, business, and tech.

Interesting experts will occasionally join me to discuss popular topics on advertising, communication, martech, digital marketing, and more.

New episodes weekly.

๐ŸŽ™ @notyourmarketer on Twitter, Instagram, LinkedIn, and YouTube
www.notyourmarketer.com
๐Ÿ‘จ๐Ÿปโ€๐Ÿ’ป @albertolempira on any social network
www.albertolempira.com

Not Your Marketer: News about Marketing, Business and Marketing Alberto Lempira

    • Business
    • 5.0 โ€ข 3 Ratings

Hi, I'm your host Alberto Lempira; I talk about the latest news and trends on marketing, business, and tech.

Interesting experts will occasionally join me to discuss popular topics on advertising, communication, martech, digital marketing, and more.

New episodes weekly.

๐ŸŽ™ @notyourmarketer on Twitter, Instagram, LinkedIn, and YouTube
www.notyourmarketer.com
๐Ÿ‘จ๐Ÿปโ€๐Ÿ’ป @albertolempira on any social network
www.albertolempira.com

    E23: iOS Privacy, Metaverse and Patagonia

    E23: iOS Privacy, Metaverse and Patagonia

    A comeback episode packed with news



    Subscribe, Review, and Share if you like!



    ๐Ÿ—žHEADLINES

    ๐Ÿ‘‰ Meta and TikTok workaround iOS privacy features.

    Sources: KrauseFX

    ๐Ÿ‘‰ AmericanEagle trying to get through Gen-Z on Roblox.

    Sources: Digiday

    ๐Ÿ‘‰ Dubai setting the record straight for Crypto projects' marketing strategies.

    Sources: Cryptodaily

    ๐Ÿ‘‰ Netflix's Advertising costs and what to expect.

    Sources: MorningBrew

    ๐Ÿ‘‰ Queen Elizabeth II funeral AKA: The day marketing stopped in the UK.

    Sources: The Drum

    ๐Ÿ‘‰ Patagonia's founder quits his right for the company's profits.

    Sources: Marketing Week



    IF YOU LIKED THE SHOW, DON'T FORGET TO SUBSCRIBE, COMMENT, AND REVIEW IT ON YOUR FAVORITE PODCAST PLATFORM.



    โš ๏ธ Comments, suggestions, and ideas are more than welcome โš ๏ธ

    ๐ŸŽ™ @notyourmarketer on Twitter, Instagram, and YouTube

    https://notyourmarketer.com

    ๐Ÿ‘จ๐Ÿปโ€๐Ÿ’ป @albertolempira on any social network

    https://albertolempira.com

    ๐Ÿ”Š Music & Sound arrangement by @dosdosmusic


    ---

    Send in a voice message: https://podcasters.spotify.com/pod/show/notyourmarketer/message

    • 30 min
    Metaverse, NFTs, and Virtual lands

    Metaverse, NFTs, and Virtual lands

    Episode recorded live on Jan 21st, 2022.

    Cool news, from Twitter and Meta, to Microsoft and Tony's Chocolonely.

    Subscribe, Review, and Share if you like!

    HEADLINES

    Twitter allows Twitter Blue subscribers on iOS to use NFTs as Profile Pic.

    Sources: Twitter

    Crypto.com got hacked. But they reimbursed their customers right away.

    Sources: Decrypt

    Meta wants you to mint and exchange NFTs on Facebook and Instagram.

    Sources: FinancialTimes

    Tony's Chocolonely wants you to eat less chocolate.

    Sources: The Drum

    Amazon fires once more to the retail industry with Amazon Style. A fashion retail store.

    Sources: Geekwire

    Nike and Gucci managed to create great experiences in the Metaverse.

    Sources: Nike & Roblox

    Microsoft acquires Activision Blizzard in the most expensive acquisition for the company yet.

    Sources: Morning Brew

    Wunderman Thompson gets into the metaverse on the CES.

    Sources: Morning Brew

    IF YOU LIKED THE SHOW, DON'T FORGET TO SUBSCRIBE, COMMENT, AND REVIEW ON YOUR FAVORITE PODCAST PLATFORM.

    โš ๏ธ Comments, suggestions, and ideas are more than welcome โš ๏ธ

    ๐ŸŽ™ @notyourmarketer on Twitter, Instagram, and YouTube

    https://notyourmarketer.com

    ๐Ÿ‘จ๐Ÿปโ€๐Ÿ’ป @albertolempira on any social network

    https://albertolempira.com

    ๐Ÿ”Š Music & Sound arrangement by @dosdosmusic


    ---

    Send in a voice message: https://podcasters.spotify.com/pod/show/notyourmarketer/message

    • 34 min
    Christmas Ads: Holiday Marketing trends of 2021

    Christmas Ads: Holiday Marketing trends of 2021

    Christmas Day Episode! ๐ŸŽ„๐ŸŽ

    In this episode I ran through some of the most iconic Holiday commercials of 2021 and I talked about some of the latest trends on how brands have changed the way of communicating to their audiences.



    IF YOU LIKED THE SHOW, DON'T FORGET TO SUBSCRIBE, COMMENT, AND REVIEW ON YOUR FAVORITE PODCAST PLATFORM.

    โš ๏ธ Comments, suggestions, and ideas are more than welcome โš ๏ธ

    ๐ŸŽ™ @notyourmarketer on Twitter, Instagram, and YouTube

    https://notyourmarketer.com

    ๐Ÿ‘จ๐Ÿปโ€๐Ÿ’ป @albertolempira on any social network

    https://albertolempira.com

    ๐Ÿ”Š Music & Sound arrangement by @dosdosmusic


    ---

    Send in a voice message: https://podcasters.spotify.com/pod/show/notyourmarketer/message

    • 28 min
    From Meta to Peloton

    From Meta to Peloton

    Episode recorded live on Dec 20th, 2021.

    A jam-packed episode with news from Peloton, Meta (Metaverse included), Oreo and more.

    Subscribe, Review, and Share if you like!

    HEADLINES


    Peloton's "He's alive" campaign backfires, and now everybody is confused.ย 

    Sources: MarketingDive


    Bombay Sapphire makes stopping at the window displays cool again.

    Sources: MarketingDive & MorningBrew


    Meta wants to offer an Ad Platform using less data, and we are loving it.

    Sources: MarketingWeek


    Meta's portal will understand American Sign Language.

    Sources: Mashable


    The metaverse will need 1000x the computing power we have right now, according to Intel.

    Sources: TheNextWeb


    Investors are buying holiday presents in the metaverse, and they are not alone.

    Sources: Morning Brew


    Cookies & Wine: Oreo partners with Barefoot Wine to add that sweet note to your glass of Merlot.

    Sources: Morning Brew


    Gift Cards are selling like hot, and there are some people still surprised by this.

    Sources: Retail Brew

    IF YOU LIKED THE SHOW, DON'T FORGET TO SUBSCRIBE, COMMENT, AND REVIEW ON YOUR FAVORITE PODCAST PLATFORM.

    โš ๏ธ Comments, suggestions, and ideas are more than welcome โš ๏ธ

    ๐ŸŽ™ @notyourmarketer on Twitter, Instagram, and YouTube

    https://notyourmarketer.com

    ๐Ÿ‘จ๐Ÿปโ€๐Ÿ’ป @albertolempira on any social network

    https://albertolempira.com

    ๐Ÿ”Š Music & Sound arrangement by @dosdosmusic


    ---

    Send in a voice message: https://podcasters.spotify.com/pod/show/notyourmarketer/message

    • 25 min
    Black November

    Black November

    Episode recorded live on Dec 3rd 2021.

    Black Friday, Cyber Monday, Twitter's stocks and more.

    This episode is a news punch to know the latest on Marketing, Business and Tech.

    Thanks for listening!

    Subscribe, Review, and Share if you like!

    HEADLINES


    McDonald's new customer satisfaction role.

    Sources: CNBC


    It is not that bad that retail sales have decreased this year's Black Friday.

    Sources: Forbes


    Amazon having its best "Turkey 5", after record Black Friday and Cyber Monday sales.

    Sources: CNBC


    2/3 of Gen Z do not feel it with Black Friday promotions.

    Sources: Marketing Tech News


    Trump: The Mastodon.

    Sources: Mashable


    Spotify's Wrapped 2021.

    Sources: Morning Brew

    IF YOU LIKED THE SHOW, DON'T FORGET TO SUBSCRIBE, COMMENT, AND REVIEW ON YOUR FAVORITE PODCAST PLATFORM.

    โš ๏ธ Comments, suggestions, and ideas are more than welcome โš ๏ธ

    ๐ŸŽ™ @notyourmarketer on Twitter, Instagram, and YouTube

    https://notyourmarketer.com

    ๐Ÿ‘จ๐Ÿปโ€๐Ÿ’ป @albertolempira on any social network

    https://albertolempira.com

    ๐Ÿ”Š Music & Sound arrangement by @dosdosmusic


    ---

    Send in a voice message: https://podcasters.spotify.com/pod/show/notyourmarketer/message

    • 19 min
    Cleaning out the dust.

    Cleaning out the dust.

    Episode recorded live on YouTube.

    This is my comeback! Today I covered some of the latest news; from Google to Meta, and even talked about Adele's new album.

    I hope you like it.

    Subscribe, Review, and Share if you like!

    HEADLINES


    Google November 2021 Core Update is live, and not everybody is happy about this.

    Sources: Search Engine Land


    Abandon ship! Twitter also joins the deprecation of AMP following the downfall of a failed promise by Google.

    Sources: Search Engine Land


    More restrictions to come on Meta's advertising platform.

    Sources: Morning Brew


    Grammarly becomes one of the most valuable startups thanks to its AI technology to help us improve our writing.

    Sources: Morning Brew


    Adele doesn't want you to shuffle her songs on her new album "30".

    Sources: BBC


    Personalization will always bring you closer to your customers.

    Sources: Retail Brew

    IF YOU LIKED THE SHOW, DON'T FORGET TO SUBSCRIBE, COMMENT, AND REVIEW ON YOUR FAVORITE PODCAST PLATFORM.

    โš ๏ธ Comments, suggestions, and ideas are more than welcome โš ๏ธ

    ๐ŸŽ™ @notyourmarketer on Twitter, Instagram, and YouTube

    https://notyourmarketer.com

    ๐Ÿ‘จ๐Ÿปโ€๐Ÿ’ป @albertolempira on any social network

    https://albertolempira.com

    ๐Ÿ”Š Music & Sound arrangement by @dosdosmusic


    ---

    Send in a voice message: https://podcasters.spotify.com/pod/show/notyourmarketer/message

    • 16 min

Customer Reviews

5.0 out of 5
3 Ratings

3 Ratings

Twistingkari ,

Worth listening to

I really recommend this podcast. Great content and quality.

Lempira Guevara, MD ,

Not your Marketer

Marketing, business, and technology are subjects that everybody is talking about these days, even in casual chit-chat. The way the big companies publicize and attract customers and do business may look like a mystery to any of us. If you are interested in getting into the nuts and bolts of this mystery, listen to the podcast โ€œNot your Marketerโ€ (https://notyourmarketer.com) hosted by Alberto Lempira (a.k.a Lempi). His comments go to the core of the action, donโ€™t miss them.

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