The Green Note Show Evergreen Media

Tips on raising the baseline quality of your presentation skills to "decent, not a trainwreck." 

Everyone needs a shoulder to cry on, especially podcast hosts.

After a year that introduced massive changes to how we do business, how can we know which aspects of our marketing are the most effective in this new normal?

As we churn out copy for every conceivable channel and audience, what used to be art is now a commodity. We chase clicks and engagements rather than hearts and minds. There are three things to keep in mind when writing your marketing copy.

New restrictions from Facebook, Google, and others, are making it very difficult for political campaigns to reach voters or raise money online. How should campaigns adapt?
Citations:
http://www.dolekemp96.org/main.htm
https://www.washingtonpost.com/outlook/2020/02/06/small-dollars-big-changes
https://www.politico.com/news/2021/01/27/facebook-google-political-ad-ban-462948
https://morningconsult.com/2021/01/20/political-ads-bans-alternatives-transparency/
https://about.fb.com/news/2021/02/reducing-political-content-in-news-feed
https://www.politico.com/news/2021/02/10/online-politics-buying-email-address-468229
https://www.campaignsandelections.com/campaign-insider/two-early-takeaways-from-biden-s-digital-program

If you're asking, "what should I do differently in 2021," my response is this: be ready to do everything the same. And also different. Don't be rigid with your planning, because everything could (and probably will...) be upended tomorrow. 
Do you have a question for the host, or want to work with us? Shoot us an email at podcast@evergreenmediallc.com.