Legal Marketing 101 Rosen Advertising
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Get the latest on legal marketing! Join our host, Toby Rosen, to find out what's hot in legal tech and digital advertising for law firms. We cover everything from automation to viral marketing, and dive in on some of the latest legal marketing stories. For more information or to subscribe, please click here. The website: rosenadvertising.com
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How to Build Automated Intake
What should I look for in my email marketing software?
Join our host, Toby Rosen, as we take you through a six-step process guaranteed to streamline client interactions and supercharge your operational efficiency. Your law firm's client intake process might be the last thing on your mind, but it's the first experience your clients have—and it should be flawless.
Embracing the future doesn't have to mean overhauling your systems overnight. In this episode, I reveal the magic of pacing your firm's transition to automation, highlighting how a gradual approach minimizes risk and maximizes impact.
But what's innovation without instruction? I dive into the often-neglected realm of training within legal marketing, revealing how a robust onboarding process can be the difference between a firm that fumbles and one that flourishes. Join me for an episode that promises not just to inform but to transform the way you think about legal marketing and client intake.
From the episode:
SetApp
ActiveCampaign
Clio
EmailToolTester: Email Marketing for Lawyers
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What should I look for in my email marketing software?
What should I look for in my email marketing software?
Join our host, Toby Rosen, as we dissect the must-haves and nice-to-haves of tools like Active Campaign, Mailchimp, and GetResponse, and navigate through the critical components of a comprehensive marketing stack.
We zero in on three crucial considerations, from integrations to automation, that will make or break your email marketing efforts. Could your legal firm's marketing strategy use a secret weapon? Let's unlock the potential of email marketing software together.
Email Tool Tester Smart Finder
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Google Ads Policies: Ep. 4: Compliance Strategies
Strategies for Compliance with Google Ads Policies
Curious about the secret sauce for keeping your legal marketing on the right side of Google's strict guidelines? Join our host, Toby Rosen, as we uncover the must-know compliance strategies for crafting landing pages that not only tick all the boxes for Google but also resonate with potential clients. Avoid the pitfalls of prohibited content and discover how layout, design, and mobile responsiveness play pivotal roles in user engagement.
From this episode:
Editorial Policies
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Google Ads Policies: Ep. 3: Editorial Policies
Navigating Google Ads Editorial Policies
Join our host, Toby Rosen, as we break down the essentials of honest advertising in a space where clarity and compliance aren't just best practices—they're your legal safeguards.
This episode shines a light on the art of balancing compelling narratives with the stringent demands of truthfulness in ad copy. I'll guide you through the nuances of aligning your messages with the real-life queries of potential clients, ensuring your firm remains a beacon of trust in a sea of search results.
From this episode:
Editorial Policies
EmailToolTester Free E-Book
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Google Ads Policies: Ep. 2: Advertising Policies
Navigating Google Ads Policies
Join our host, Toby Rosen, as we dissect the fine line where state bar regulations intersect with Google's stringent guidelines, and I reveal the crucial differences among prohibited, restricted, and editorial content. My breakdown includes real-world examples and a candid discussion on Google's verification hurdles, all aimed at ensuring your legal services ads are not only compliant but also crafted with the highest standard of integrity.
From this episode:
Google Ads Policies
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Google Ads Policies: Ep. 1: Introduction
Introduction to Google Ads Policies
Join our host, Toby Rosen, as we start to navigate the complex labyrinth of Google Ads policies and ensure your legal marketing tactics stand up to scrutiny and deliver results. In our latest Legal Marketing 101 series, we delve into why adhering to these policies is a non-negotiable for lawyers and small law firms. In our journey, we'll also lay the bricks for creating ad campaigns that are bulletproof to compliance issues right from the get-go.
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