57 episodes
The Bossy. Type Alyce Greer
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- Business
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5.0 • 2 Ratings
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The Bossy. Type, hosted by Alyce Greer of Bossy. Copywriting, is your unconventional how-to for building a bold business or personal brand through the power of words and sometimes, other creative stuff. The bonus? You’ll amass a cult following, make some cash and steal all of the attention in your industry. All without spilling a drop of rosé.You dream of running a crazy popular, successful brand, but you’ve got no idea where to start. You’re trying to do all the things you’re meant to, but have run out of time (and hands). You know you offer something unique, but have trouble communicating it. You suck at words, branding and/or being creative, and wish you had enough money to outsource.Every Tuesday and Friday, Alyce will dish her copywriting and brand-building tips through bite-sized lessons. When that gets boring, she’ll quiz experts on graphic design, branding, marketing and social media, and chat to the people behind your favourite bold brands, so you can learn from their stories, secrets and mistakes. As a regular listener, you’ll feel armed and ready to DIY (and dominate).Join the Bossy. posse by subscribing and for more copywriting, content and brand-building tips and resources, check out https://www.bossycreative.com or @bossy.copywriting on Instagram.
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Writing No-F*cks-Given Copy for Your Website, Emails + Captions
Once you've listened to this, go straight to https://www.bossycopycollege.com/free-lecture and download my free lecture! It's all about how to build a confident brand that lands clients, makes money + stands out, so if you're a business owner or freelancer that wants to go off in 2023, you can't miss it.
No idea where to start with your website copy? Guilty of writing fluffy, sweet emails? Want to take up more space on Insta? In this ep, I break down my favourite tricks for sounding more confident across all of your platforms.
In this episode, I cover:
Getting into character before you writePlanning out your messagesCopy non-negotiables for a strong website Writing emails confidently Shy words to leave out of your emails How to plan + write attention-grabbing captions
Make sure you're following both of Bossy.'s Instagram accounts for maximum goodness: @bossycopy.coach and @bossycopy.studio.
If you liked this episode and The Bossy. Type podcast, please take a minute to follow, and leave a rating/review. You can do that right now by clicking here and choosing your platform. If you loved this episode, take a screenshot and share it to your Stories! You'll be helping me to reach more people, and I promise to buy you a drink next time I see you. -
This 1 Exercise Will Help You Add More Personality Into Your Business
Once you've listened to this, go straight to https://www.bossycopycollege.com/free-lecture and download my free lecture! It's all about how to build a confident brand that lands clients, makes money + stands out, so if you're a business owner or freelancer that wants to go off in 2023, you can't miss it.
If you're a service provider (and clients are coming to you for your specific skills, expertise or process!) I strongly believe your personality should inspire your brand voice — which is exactly what I've done with Bossy. By doing this, your dream clients will be drawn to you, your business will feel authentic and your content will reflect the experience of working with you. Pen's at the ready; here's how it's done.
In this episode, I cover:
How to unpack your personality, including fun questions to ask yourselfHow to dial up your personality for the sake of your brandHow to inject more of your personality into your copy + content Make sure you're following both of Bossy.'s Instagram accounts for maximum goodness: @bossycopy.coach and @bossycopy.studio.
Wanna keep the conversation going or be Instagram pals? Come follow us here and say hi in the DMs.
If you liked this episode and The Bossy. Type podcast, please take a minute to follow, and leave a rating/review. You can do that right now by clicking here and choosing your platform. If you loved this episode, take a screenshot and share it to your Stories! You'll be helping me to reach more people, and I promise to buy you a drink next time I see you. -
How I Build a Brand with Bossy.-level Confidence
Once you've listened to this, go straight to https://www.bossycopycollege.com/free-lecture and download my free lecture! It's all about how to build a confident brand that lands clients, makes money + stands out, so if you're a business owner or freelancer that wants to go off in 2023, you can't miss it.
Now, you know your girl loves to talk about personal brand, confidence, and standing out in your space. This is not because I just love attention (lol) but because over the past 6 years I’ve discovered you NEED confidence (in yourself and your business) if you want to kick ass. So today, I’m taking you through a bunch of things that I did in order to build a brand with Bossy.-level confidence.
In this episode, I cover:
Why you should care about building a 'confident' brandFinding your niche Developing your own brand voiceScaling your business in an 'on-brand' wayBeing consistent on your platformsIgnoring what everyone else is doingSpeaking with convictionBusiness-related mindset traps Make sure you're following both of Bossy.'s Instagram accounts for maximum goodness: @bossycopy.coach and @bossycopy.studio.
Wanna keep the conversation going or be Instagram pals? Come follow us here and say hi in the DMs.
If you liked this episode and The Bossy. Type podcast, please take a minute to follow, and leave a rating/review. You can do that right now by clicking here and choosing your platform. If you loved this episode, take a screenshot and share it to your Stories! You'll be helping me to reach more people, and I promise to buy you a drink next time I see you. -
My 2023 Instagram Strategy: What I'm Doing to Boost Engagement + Make Sales!
Love what you hear in this episode? Make sure you enrol in Caption Coach! It's my workshop mini-course that will help you confidently create Instagram content that saves you time, stands out from the sea of same, and scored crazy high engagement. Enrol for instant access: https://www.bossycopycollege.com/caption-coach
In 2023, I'm planning to shake up Bossy.'s content — big time. The first item on my list? Instagram. ICYMI, we introduced a shiny new second account. In this episode, I break down why I've done it, how they'll differ and the exact content creation process I use for max engagement.
In this episode, I cover:
How I'm viewing Instagram in 2023 Why I've introduced a new Insta accountMy content pillars for each account How I plan on brainstorming creative ideas and writing engaging captions Why repurposing content is a game-changer for your to-do listMake sure you're following both of Bossy.'s Instagram accounts for maximum goodness: @bossycopy.coach and @bossycopy.studio.
Wanna keep the conversation going or be Instagram pals? Come follow us here and say hi in the DMs.
If you liked this episode and The Bossy. Type podcast, please take a minute to follow, and leave a rating/review. You can do that right now by clicking here and choosing your platform. If you loved this episode, take a screenshot and share it to your Stories! You'll be helping me to reach more people, and I promise to buy you a drink next time I see you. -
TikTok Who? Why Your Instagram Captions Are More Important Than Ever
SAVE THE DATE! Tuesday 28 February
Come along to Content Class (it's free!) where I'll give you the simple 3-step process I use to create Bossy.'s content, and give you an idea-to-caption breakdown of the posts that have received over 100 saves! To come along live or catch the replay, make sure you're registered: https://www.bossycopycollege.com/caption-coach-masterclass.
As business owners, our own social media channels always fall to the bottom of the list. It doesn't help that content creation is SO time-consuming, and it's always impossible to think of a caption. But before you give up, let me explain five reasons why your captions have never been so important.
In this episode, I cover:
How to grab a scroller's attentionExamples of raw + relatable content that works Competing with TikTok and why you don't need to introduce yet another platform Using your captions to convey your brand personality How captions can help you tick off every marketing goal Enrol in Caption Coach — my workshop mini-course — and learn to confidently create Instagram content that saves time, stands out in a sea of same and scores crazy high engagement. The best bit? It only takes half a day to complete. Enrol here!
Wanna keep the conversation going or be Instagram pals? Come follow us here and say hi in the DMs.
If you liked this episode and The Bossy. Type podcast, please take a minute to follow, and leave a rating/review. You can do that right now by clicking here and choosing your platform. If you loved this episode, take a screenshot and share it to your Stories! You'll be helping me to reach more people, and I promise to buy you a drink next time I see you. -
Launching Something? This is How to Write Super-Creative, Highly-Converting Copy
Launching a course, program or service? You might not realise just how important your copy is. Learn from my recent launch to write super creative, highly converting copy across your platforms so you can stand out and make sales.
In this episode, I cover:
Why you should care about launch copy Improving click + open rates The Instagram content that performs best The DM strategy you need to start usingWhat to include in your sales page Wanna keep the conversation going or be URL friends? Come find me @bossy.copywriting on Insta!
If you liked this episode and The Bossy. Type podcast, please take a minute to subscribe, and leave a rating/review. You can do that right now by clicking here and choosing your platform. You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.