105 episodes
The PR Wine Down Trust Relations
-
- Business
-
-
5.0 • 15 Ratings
-
Grab a glass and get ready to wine down! On this award-winning podcast, PR veterans April White & Laura Schooler gab, analyze and commiserate on the key issues impacting PR pros. With guests ranging from startup executives and communications juggernauts, to the journalists and filmmakers on the other side of the desk, April and Laura deliver the latest news, trends and horror stories for rookie publicists and seasoned professionals alike. They're on a mission to make our jobs easier, more relatable and more entertaining — and, in some cases, to kick down the door on the PR industry.
-
ANNIVERSARY SPECIAL: A Bright Future for the PR Industry (Feat. Fatou Barry from PR Girl Manifesto)
This month, Trust Relations is celebrating five years in business!
In this special episode, April and Laura welcome Fatou B. Barry to the virtual recording booth! If you're a PR practitioner and you use Instagram, you probably follow PR Girl Manifesto; Fatou is the founder of the nonprofit organization of the same name. She is also the co-founder of the advocacy group Hold The PRess. Fatou is here to discuss her impressive career, and how she built a viral community for tomorrow’s PR pros, through PR Girl Manifesto.
Tune in as April and Laura cover some of the PR industry issues which inspired the PR Wine Down — and April’s decision to found Trust Relations. Your favorite podcast hosts chat with Fatou about uprooting toxic and outdated industry practices, improving mentorship and learning in the PR agency environment, changing the PR profession for the next generation, and more.
In the PR News of the Week segment, April and Laura discuss a common media training question: Is it ever acceptable to share information with a reporter “off the record?”
Learn more about Fatou’s work here: https://www.fatoubarry.com/
Follow PR Girl Manifesto on Instagram: https://www.instagram.com/prgirlmanifesto/?hl=en
Read the PR News of the Week here, in PR Daily: https://www.prdaily.com/how-to-go-safely-go-off-the-record-with-a-reporter/
Connect with Trust Relations:
Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at contact@prwinedown.com.
You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio.
You can also connect with Trust Relations on our website or on LinkedIn, Twitter, Facebook, and Instagram.
Sound effects obtained from https://www.zapsplat.com.
Send in a voice message here: https://podcasters.spotify.com/pod/show/prwinedown
---
Send in a voice message: https://podcasters.spotify.com/pod/show/prwinedown/message -
Ronjini Joshua: Current Challenges and Changes in PR
Longtime listeners, rejoice! This week, one of our favorite repeat guests is back in the virtual recording booth. In this episode, Ronjini Joshua, Owner & President of The Silver Telegram PR agency, is back for an industry update. Together with hosts April and Laura, Ronjini shares her observations about the PR industry in 2024 so far. They also discuss challenges facing PR practitioners as media scrutiny continues to rise, the increase in solo practitioners in the PR industry, and the budget constraints that many brands faced in Q1.
Also in this episode, April and Laura discuss a recent viral video in which a former Cloudflare employee was laid off. The conversation includes the common messaging mistakes companies make when facing layoffs, and how brands can use empathy and strategic communications to avoid these pitfalls when sharing difficult news with their staff.
Read the PR News of the Week here: https://www.morningbrew.com/daily/stories/2024/02/11/companies-use-every-term-in-the-thesaurus-to-avoid-saying-you-re-fired?mbcid=34314159.1258026&mid=21d46d16783f109d631ad3b58fdb2827&utm_campaign=mb&utm_medium=newsletter&utm_source=morning_brew
Connect with Trust Relations:
Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at contact@prwinedown.com.
You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio.
You can also connect with Trust Relations on our website or on LinkedIn, Twitter, Facebook, and Instagram.
Sound effects obtained from https://www.zapsplat.com.
Send in a voice message here: https://podcasters.spotify.com/pod/show/prwinedown
---
Send in a voice message: https://podcasters.spotify.com/pod/show/prwinedown/message -
Strategies: Anti-PR and Unfounded Feedback
April and Laura are chatting 1:1 this week about two lesser-known issues a PR practitioner might face: a use case of anti-brand messaging, and how to manage feedback that isn’t constructive.
The PR News of the Week features an update on Tesla’s PR strategy, with a critical look at The Dawn Project’s anti-Tesla Superbowl ad back in February. April and Laura also weigh the consequences of Elon Musk’s longtime rejection of investing in a formal PR team for himself or his business and discuss whether a brand can be successful without a strategic communications infrastructure.
This week’s Anonymous PR Horror story features a write-in from a listener whose last manager shared a series of overly-personal pieces of feedback, and how to bounce back from non-constructive criticisms at work. Your favorite hosts also candidly share their own personal experiences with targeted personal criticisms in the workplace.
Read the PR News of the Week here: https://www.businessinsider.com/super-bowl-ad-tesla-boycott-tech-ceo-2024-2
Connect with Trust Relations:
Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at contact@prwinedown.com.
You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio.
You can also connect with Trust Relations on our website or on LinkedIn, Twitter, Facebook, and Instagram.
Sound effects obtained from https://www.zapsplat.com.
Send in a voice message here: https://podcasters.spotify.com/pod/show/prwinedown
---
Send in a voice message: https://podcasters.spotify.com/pod/show/prwinedown/message -
Remembering Mikal Reich: Advertising Expert & Friend of the PR Wine Down
In light of the recent and tragic passing of Mikal Reich, our team is taking a walk down memory lane to re-release this interview with Mikal, originally released in January 2021. Mikal's intelligence and exuberance are fondly remembered and appreciated by those who knew him.
Episode Description: The PR Wine Down podcast welcomes Michael Reich, Executive Creative Director and Co-Owner at Dead As We Know It creative agency and Laura’s personal friend. With hosts Laura and April, Mikal discusses his career path into the advertising industry, reminisces about his favorite ads and career milestones, and shares advice for navigating common client challenges and leveraging creative ideas to generate press coverage.
You can learn about Mikal and his work at https://deadasweknowit.com/
Send your Anonymous PR Horror Stories to contact@prwinedown.com, anytime.
Connect with Trust Relations on our website at https://www.trustrelations.agency/
Follow us on social media, too!
https://www.linkedin.com/company/trustrelations/
https://twitter.com/trustPRelations
https://www.facebook.com/trustrelations
https://www.instagram.com/trustrelations/?hl=en
Sound effects obtained from https://www.zapsplat.com.
---
Send in a voice message: https://podcasters.spotify.com/pod/show/prwinedown/message -
PR Careers: Managing Teams & Tight Marketing Budgets
April and Laura are chatting 1:1 this week about two familiar dilemmas for mid-to-senior level PR practitioners: managing junior staff and navigating shrinking marketing budgets.
This week’s Anonymous PR Horror story features an honest write-in from a listener who is struggling to connect with the intern they’re managing — and has run out of ways to share feedback. In PR News of the Week, our hosts discuss the rise of “challenger” PR firms and the role of independent practitioners and mid-sized agencies as the PR landscape continues to shift. Together, they discuss how economic concerns and shrinking marketing budgets are impacting big brands and the agencies that serve them, and how newer, more disruptive firms can provide an alternative.
Read the PR News of the Week here: https://www.axios.com/2024/01/18/the-rise-of-challenger-firms?utm_source=newsletter&utm_medium=email&utm_campaign=newsletter_axioscommunicators&stream=business
Connect with Trust Relations:
Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at contact@prwinedown.com.
You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio.
You can also connect with Trust Relations on our website or on LinkedIn, Twitter, Facebook, and Instagram.
Sound effects obtained from https://www.zapsplat.com.
Send in a voice message here: https://podcasters.spotify.com/pod/show/prwinedown
---
Send in a voice message: https://podcasters.spotify.com/pod/show/prwinedown/message -
Rachel Griffin: All About Brand Activations & PR Events
April and Laura are back with another fabulous guest interview! This week, our hosts welcome award-winning PR pro, Rachel Griffin, to the virtual recording booth. Rachel is the co-founder at PlayWise Partners and April's friend and colleague from our favorite industry award event — The Stevie Awards for Women in Business! Rachel has won gold awards two years in a row for her creative PR activations. On the show today, she discusses her favorite campaigns, including activations for ToyMonster and FAO Schwarz. She also shares some insight into her latest activation for a new fashion doll brand at New York Fashion Week!
Later in this episode, in honor of Valentine’s Day, April and Laura dive into some creative holiday promotions from Pizza Hut and P.F. Chang’s. Tune in for a chat about Pizza Hut’s promo to break up with your significant other via Hot Honey "Goodbye Pies" and P.F. Chang’s Dumplings for customers who have recently been... well, dumped.
Follow Rachel’s work here: https://www.linkedin.com/in/rachelhgriffin/
Learn about PlayWise Partners here: https://www.playwisepartners.com/
PR NEWS OF THE WEEK:
Read about Pizza Hut’s Goodbye Pies promo here: https://www.marketingdive.com/news/pizza-hut-goodbye-pies-valentines-day-free-pizza/706932/
Read about P.F. Chang’s Break-Up Dumplings here: https://www.delish.com/food-news/a46663011/pf-changs-free-dumplings-valentines-day/
Connect with Trust Relations:
Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at contact@prwinedown.com.
You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio.
You can also connect with Trust Relations on our website or on LinkedIn, Twitter, Facebook, and Instagram.
Sound effects obtained from https://www.zapsplat.com.
Send in a voice message here: https://podcasters.spotify.com/pod/show/prwinedown
---
Send in a voice message: https://podcasters.spotify.com/pod/show/prwinedown/message
Customer Reviews
For beginners and experts alike
Couldn’t recommend a better podcast in terms of diving into all of the different, nuanced aspects of the PR industry. Great rapport between the hosts.
April and Laura = Rockstars!
I’m glad to have found this show. I love the communication between the two hosts, and all the skillful interviews they do with guests.
A+ keep it up!
Useful AND hilarious
Each episode is chock full of digestible and useful PR information, as well as funny and relatable stories. As someone who has spent two decades in B2B PR, I find the Consumer PR angles really interesting and insightful proving that there's always time to learn something new.
Top Podcasts In Business
You Might Also Like