The BIG, commerce Podcast Calashock Commerce

Get set to master the art of Black Friday and Cyber Monday pricing strategies with Luigi and Burc Tanir, the e-commerce pricing expert and CEO of Prisync.

Learn how to avoid common pitfalls most retailers fall into during the holiday season and how to strategically utilise agile pricing for success. Burc elaborates on why merchants should focus more on margins and volumes rather than just the top-line numbers.

This episode gives you a deep understanding of how to make the most out of these crucial shopping days!

Ever wondered how to utilise Black Friday and Cyber Monday to acquire new customers? Luigi and Burc uncover the secrets of this strategy, discussing the concept of loss leadership and how retailers can effectively use it, provided they have a well-thought-out plan.

Additionally, understanding the automation of pricing for a competitive edge is also explored with emphasis on product sourcing at competitive prices and leveraging automation for competitor price benchmarking.

By the end of this episode, you'll have a well-rounded understanding of pricing strategies to stand out in the market.

Join us for insightful discussions and strategies to ace your holiday season sales!
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Are you prepared to revolutionise your understanding of customer service in the e-commerce realm? Natalie Barton from Gorgias brings her vast experience to the table, discussing how Gorgias streamlines customer communication and enhances customer relationships.

The platform’s impressive features and international presence simplify customer service, ensuring every crucial detail fits into a single screen, making agents the masters of first impressions.

Ever wondered how to marry efficiency and personalisation in customer service?

Get a fresh perspective on how businesses can budget for automation implementation, with the ROI calculator shedding light on the cost benefits of an automated customer service process.
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Boost your online conversions and make your e-commerce store stand out from the crowd this Black Friday/Cyber Monday with insights from Dilyar Askar of Justuno, a leading conversion rate optimisation platform.

We dive deep into the world of data capture and behavioural targeting, revealing how merchants can create a unique online shopping experience that mirrors the personal touch of a brick-and-mortar store.

Our discussion takes us through the maze of maximising Q4 sales, with Dilyar offering expert tips on strategies like employing gamification techniques, running experimental offers, and creating captivating videos.

We also discuss the importance of understanding your industry's benchmark numbers and meticulously studying visitor behaviour. You won't want to miss Dilyar's insights on the role of data triggers, the power of personalisation, and the value of implementing unique incentives for customers.

We round off with a look at hidden opportunities for business improvement.

Dilyar highlights the value of data-driven personalisation in e-commerce and the benefits it offers, including increased conversions, effective data capture, and successful product upselling.

We also explore the significance of back-in-stock notifications and the impact of location, industry, and messaging type on conversion rates.

If you're an e-commerce manager or anyone looking to master the art of personalisation, this episode is a must-listen! Tune in for an informative and engaging conversation packed with valuable insights and actionable strategies.
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Get ready for a masterclass in e-commerce as we invite Tom, co-founder of GTSE, on a deep dive into the nuts and bolts of running a successful online business.

From finding a unique niche in cable ties to managing a massive product data catalogue of 5,000 SKUs, Tom shares the challenges and achievements in his journey. You'll gain vital insights into how GTSE stays on top of search engine rankings and optimises its website conversion rates.

We're not just about business strategies; we delve into the human side of e-commerce too. Tom opens up about GTSE's dynamic marketing techniques, with a keen focus on customer service. Hear about how they tap into AdWords, email marketing, and customer reviews to keep their message relevant for different customer segments.

Plus, learn about the crucial role of understanding the lifetime value of customers and maintaining a constant communication line with them.

In our final segment, we pick Tom's brain on the e-commerce tools that have proven instrumental for GTSE. We get into the weeds on testing methods and how tools like Microsoft Clarity help identify customer pain points. You'll discover how to gather feedback from diverse sources and how to make your website customer-search-friendly.

Lastly, we discuss how GTSE caters to both B2B and B2C customers, maintaining a cost-effective website, and optimising order value. Join us for this enlightening conversation that's packed to the brim with e-commerce wisdom.
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Have you ever stopped to ponder the power of reviews and customer loyalty in the world of e-commerce? Picture this episode as a golden ticket, unlocking the secrets of harnessing these factors, especially in a landscape where customer acquisition costs are spiralling upwards.

As our spotlight guest, Mike Barardo, CEO of Stamped.io, takes us through his journey of building the North American team and expanding their product catalogue, you'll experience firsthand the surprising benefits of negative reviews, the influence of Generative AI on customer trust, and the wealth of insights NPS campaigns can furnish.

Brace yourselves as we venture into the intriguing world of loyalty programs and VIP tiers, sifting through creative retention strategies. Imagine standing out as a brand, dazzling your customers with unique experiences, and striking that elusive balance between over-giving and just right.

With Stamped.io at the helm, enabling these customer experiences, you'll uncover how enticing loyalty programs can be a game-changer, and the role they play in convincing potential customers to take that leap of faith and make their first purchase.

Lastly, we navigate the intriguing landscape of user-generated content, unveiling its might to boost conversion rates on e-commerce sites. Feel the thrill as we share strategies for increasing review collection volume, like retouching email subject lines and copy, and employing multiple channels. Discover the potential pitfalls of merging reviews from diverse regions and how negative reviews can work in your favour, building trust. Prepare to be amazed as we reveal how data can amplify customer feedback, bolster customer loyalty, and escalate lifetime value. Join us for this enlightening journey and revolutionise your e-commerce game.


Stamped.ioMike Berardo - LinkedinThe Everything Store book on Amazon.com

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Get ready to become an expert on navigating the Black Friday Cyber Monday season with Ivan and me as we unravel the secrets of crafting a victorious campaign.

How can current economic uncertainties shape this year's sales and is it a smart move for businesses to partake in BFCM promotions? We'll tackle these questions and more, comparing last year's trends with this year's forecasts to give you a comprehensive understanding of potential market dynamics.

Step into the marketing arena with us as we strategise for a successful BFCM campaign. The clock is ticking and every second counts. We'll discuss the unique challenges you face as a merchant in these crucial times and how to engage your customers effectively. Is your messaging clear, concise and persuasive? We’ll provide insights on how to minimise confusion, and consequently, returns. And when your hot-selling items run out of stock, we’ve got you covered with our top picks for alternative product options.

It's not all about marketing though. A spike in traffic and demand can make or break your BFCM campaign. We'll discuss the potential pitfalls, from coding errors to a lack of sufficient support for your ecstatic shoppers. Fear not, we'll take you through the operational side of preparing for BFCM, sharing our favourite tools like Shipper HQ for logistics and Gorgias for customer service. Join us as we not only help you survive but thrive during this Black Friday Cyber Monday season.
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