214 episodes
The Rethink Marketing Podcast Colin Jeffries & Paul Frodge
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- Business
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5.0 • 24 Ratings
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Are you drowning in the sheer volume of contradicting marketing and sales speak? Do you find yourself perplexed and overwhelmed by recommendations from "marketing & sales gurus" ? How can the thought processes of marketing and sales be based on the one size fits all mentality? They can't be! Rethinking conventional wisdom is always good practice but rethinking conventional marketing and sales wisdom is necessity. If you aren’t sure how to ignore the bad and test the good, then welcome to the Rethink Marketing Podcast.
The Rethink Marketing Podcast is a quick hitting punchy conversation focused on "rethink" and questioning how we are doing things. Each week your hosts Colin Jeffries and Paul Frodge open up conversations on brand, strategy, advertising, sales, ad-tech, growth, tactical execution, emerging trends and more. They are joined by industry experts with insider, influencer or celebrity status. This is where we all step outside the echo chamber and rethink everyday assumptions around marketing and sales.
When you’re ready to rethink marketing and sales, dive in with us! If you haven’t been promoted to Chief Marketing Officer or Chief Revenue Officer within six months of listening to the Rethink Marketing Podcast, we’ll give you a full refund!
Email us at: take5@reed5group.com Or visit us at www.therethinkmarketingpodcast.com
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The Better Track for Your Career: Agency Side or Brand Side?
One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge explore the question of whether entry-level marketers should start their careers on the brand side or agency side. There are pros and cons to each track, but which has the most upside? Agency opportunities likely mean working with a variety of brands and industries, while brand side workers tend to develop much deeper expertise, influence strategy to a greater degree, and have more control. Networking, mentorship, and understanding key performance indicators are key in both settings. What matters more to you--title and expertise or a portfolio of brands you've impacted?
Chapters:
00:00 Introduction and Overview
05:20 The Advantages of Starting on the Brand Side
07:29 The Advantages of Working Agency Side
08:46 Understanding Key Performance Indicators in Marketing
09:21 Where Do You Want Your Career to Go?
11:15 Conclusion
The Rethink Marketing Podcast is available on all major podcast platforms! Subscribe to our Youtube channel or visit our website at rethinkmarketingpodcast.com where you can learn more about the show or just peruse our guest list and episode library.
We are a proud partner show of the Marketing Podcast Network.
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Inspiring Grassroots Movements for Lasting Change with Deke Copenhaver
One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge sit down with author, speaker, change agent, and former mayor of Augusta, Deke Copenhaver. The conversation covers motivating and inspiring teams, leading movements, and creating lasting change. Deke shares his perspective on overcoming esophageal cancer and how it has changed his outlook on life and leadership. He shares his own journey of leadership founded in integrity, transparency, and consistency. He also discusses the role of grassroots engagement in building a strong culture and inspiring employees. Deke highlights the importance of meeting the next generation of leaders where they are and providing hope and inspiration. It's a can't miss conversation for anyone who wants to inspire or cause positive change!
Chapters:
00:00 - Introduction and Background of Deke Copenhaver
02:08 Overcoming Adversity: How Cancer Changed My Perspective
06:41 Grassroots Engagement and Building a Strong Culture
12:43 Meeting the Next Generation of Leaders Where They Are
23:10 Applying Leadership Principles in Marketing
27:42 Rethinking Leadership and Engaging the Next Generation
33:03 Writing a New Book: Providing Hope and Inspiration
37:47 Conclusion and Final Thoughts
The Rethink Marketing Podcast is available on all major podcast platforms! Subscribe to our Youtube channel or visit our website at rethinkmarketingpodcast.com where you can learn more about the show or just peruse our guest list and episode library.
We are a proud partner show of the Marketing Podcast Network.
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Personalization vs. Segmentation
One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge discuss the advantages and disadvantages of personalization and segmentation. Artificial intelligence and machine learning are making personalization easier, but is that the best move for your business? Does it make sense to fill the sales funnel through segmentation and improve customer loyalty with personalization?
Chapters:
00:00 Introduction: The Role of Personalization
02:59 Pros and Cons of Personalization
05:45 Segmentation vs. Personalization
07:30 Customer Loyalty and Personalization
09:26 The Role of Technology in Personalization
12:33 Influencer Marketing and Personalization
14:01 - Conclusion
The Rethink Marketing Podcast is available on all major podcast platforms! Subscribe to our Youtube channel or visit our website at rethinkmarketingpodcast.com where you can learn more about the show or just peruse our guest list and episode library.
We are a proud partner show of the Marketing Podcast Network.
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Is Catalytic Marketing Right for Your Business?
One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge explore the concept of catalytic marketing, which focuses on doing less with less to instill lasting change in target audiences. The conversation delves into the three C's of catalytic marketing: clarity of objectives, connections with the team and audience, and courage in constraints. How truly important are non-core investments or projects? What are some major roadblocks to embracing catalytic marketing?
Chapters:
00:00 Introduction
03:02 The Three C's of Catalytic Marketing
04:11 - Clarity
07:10 - Connections
10:28 - Courage
14:30 - Implementing Catalytic Marketing
15:20 - Selling Catalytic Marketing to the C-Suite
18:09 - Conclusion
The Rethink Marketing Podcast is available on all major podcast platforms! Subscribe to our Youtube channel or visit our website at rethinkmarketingpodcast.com where you can learn more about the show or just peruse our guest list and episode library.
We are a proud partner show of the Marketing Podcast Network.
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Welcome to the Content Revolution
One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge discuss the ongoing challenge of balancing quality and quantity of content. The conversation explores the impact of generative AI on content creation, audience interaction, and the importance of relying on human experts for high-quality content. It also delves into factors such as search engine rankings and user engagement. How do we proactively answer customer questions, move prospects through the buying journey, and provide transparency?
Chapters:
00:00 - Introduction: Wrestling with the Quantity vs Quality of Content
01:25 - Generative AI and User-Generated Content
04:00 - Finding the Balance: Quality vs Quantity
05:00 - Answering Customer Questions and Providing Transparency
06:34 - Harnessing User-Generated Content
07:19 - The Importance of User-Generated Content
09:15 - Building Online Communities
10:13 - The Power of Storytelling
11:00 - Visual and Interactive Content
13:36 - Engaging with Customers in Different Ways
14:34 - Using Analytics to Optimize Content
08:34 - Quality vs Quantity of Content
09:33 - Conclusion: The Content Revolution
The Rethink Marketing Podcast is available on all major podcast platforms! Subscribe to our Youtube channel or visit our website at rethinkmarketingpodcast.com where you can learn more about the show or just peruse our guest list and episode library.
We are a proud partner show of the Marketing Podcast Network.
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Going All In on Exclusivity or Accessibility
One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge discuss the tension between exclusivity and accessibility. Are we better off growing our customer base or simply seeking higher margins from a small niche? Should exclusive brands care about market share? They explore the concept of exclusivity and how it can be achieved through limited availability, specific pricing strategies, or unique offerings. They also discuss the challenges of transitioning between exclusive and mass market strategies. It starts with organization-wide alignment and permeates market perception. How will our target audience react?
Chapters:
00:00 - Introduction
01:16 - Defining Exclusivity
03:01 - Exclusivity vs. Market Share
03:58 - Differentiating Between Exclusive and Mass Market Brands
04:44 - The Role of Service in Exclusivity
06:03 - Considering Revenue Goals and Pricing Strategies
07:42 - Creating Exclusivity through Limited Supply
09:11 - Involving the Entire Organization in the Decision
11:21 - Understanding Audience Preferences
13:24 - Conclusion
The Rethink Marketing Podcast is available on all major podcast platforms! Subscribe to our Youtube channel or visit our website at rethinkmarketingpodcast.com where you can learn more about the show or just peruse our guest list and episode library.
We are a proud partner show of the Marketing Podcast Network.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Customer Reviews
We all need to challenge conventions more frequently
The marketing industry has changed so much in the 25 years I’ve been involved with it, but why do we still hold on to long-standing conventions? The hosts and guests attempt to challenge conventions and inspire us to think differently. Bravo!
This made me think… and rethink
I’m not a natural sales person or marketer. I struggle with both. When I have a question, this is where I go to find an answer.. I TRUST! Plus, (bonus).. they’re fun to listen to!
Motivation for Marketing
This is like networking with other agency owners! Get insights, observations, and honesty. The format works great with the exchange between the hosts, and you feel a part of the conversation.