The European Startup Show Anita Moorthy

[2:15] From Classical Music to Tech Startup
Annu discusses her transition from a classical musician to founding a technology company, highlighting the unexpected path from arts to entrepreneurship.[12:25] Understanding the Upright Project's Impact Model
A deeper dive into how the Upright Project measures the net impact of companies, using tangible examples to illustrate their methodology.[23:05] Brand Building in the Sustainability Space
Annu shares her thoughts on the intricacies of brand building within the sustainability industry and how it differs from other sectors.[29:52] The Decision to Operate as a For-Profit Initiative
Annu explains the rationale behind choosing a for-profit model for the Upright Project, emphasizing the need for practical impact over academic pursuits..[35:49] Personal Insights: Books, Cities, and Productivity Tips
Rapid-fire round with Annu, uncovering personal preferences and sources of inspiration.Links
The Upright Project
Book recommendation: The Non-violent communication 

2:16 - Path from operator to angel investor to Atomico scout

19:09 - Advice on early stage marketing
Marketing focus by stage of growthHow do you balance performance marketing and brand/organic marketing?How do you balance the marketing for end-users vs decision makers?Common mistakes 80% of founders make - working as siloed teams
Resource for angel investing
Ventures TogetherAlma AngelsSeae Ventures
Book recommendation: 
On Identity by Amin Maalouf

Guerson Meyer, Co-Founder & Technology Officer of Sophiq Properties, a PropTech company talks about how he uses no-code solutions at Sophiq Properties to locate, evaluate and validate properties in real-time, adapting to the needs of each investment.  In 2023 alone,  they will complete 16 operations totalling 30 million euros. Hear in detail what no-code tools he used to build his core business.

Why all SaaS companies should implement usage-based pricing andHow to run a successful design partner program with your customers to build your early MVP

[1:49] - Why not having domain expertise can sometimes help entrepreneurs[5:45] - Defining your ICP[8:31] - Determining your MVP[13:06] - Funding your seed and lessons learnt from raising too early.[22:48] - GTM[30:11] - Building a team and culture; it starts first with language.[40:20] - Culture first hiring tipsLinks
Company: Digitail.io
Guest: Sebastian Gabor
Book link: Never Split the difference, Chris Voss

[2:16] - 20 years and starting a company in Estonia
[5:08] - Angel investing and what to look for?
[10:01] - First CIO of Estonia
[16:59] - Koos - what is it and why is it important
[29:04] - Advice for other entrepreneurs
[31:35] - ChatGPT and the future
[33:09] - HK Unicorn squad and 
Links
Koos

Sponsors:
Chargebee
E-residency