100 episodes
Public Sector Marketing Show Joanne Sweeney
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- Government
A podcast dedicated to digital marketing and social media insights for government and public sector pros. Interviews with marketing and communications leaders working in government and public life as well as social media news and top tools and apps wrapped up in the hosts own musings about digital transformation in government communications.
The Public Sector Marketing Show is hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute and author of Public Sector Marketing Pro. Barack Obama’s former chief of digital described the book “as the handbook he needed in the White House.”
Public Sector Marketing Institute offer accredited online training and coaching programmes that specialise in digital communications for public bodies and non-government organizations. They also host Europe’s only dedicated Public Sector Digital Marketing Summit.
Joanne Sweeney is a subject matter expert in digital marketing for government and advises organisations across the world. A former broadcast journalist, Joanne loves being back behind the mic asking the questions and offering her own views.
She works for Google and has spoken at Facebook, advises MEPs in the European Parliament and has spoken on digital citizenship at Twitter HQ in San Francisco.
Joanne is a two-time author and her latest title was named in the best PR Book of 2020 list by Book Authority and it was also a finalist in Best Business Book category at the 2020 UK Business Book Awards.
Find out more at https://publicsectormarketingpros.com/.
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TikTok Trends for 2024
Hello and welcome to Season 6 and Episode 96 of the Public Sector Marketing Show.
Are you surprised I’m talking about TikTok again?
No, don’t be.
They recently released their 2024 TikTok Trends report and if I have learned anything about social media over the past 20 years, it’s that the social network know exactly how consumer behaviour is changing because we are telling them!
So in today’s show I am giving you that report in my words, but more than that, how you can use their insights on other social networks.
Because, there are many government and public sector agencies who are not using the app because of the data security threat.
Although I think your absence is problematic in the long run!
Ok, let’s dive in! -
AI Communications Use Policy for Public Sector
Hello and welcome to Season 6 and Episode 95 of the Public Sector Marketing Show.
2024 is the year of AI isn’t it?
If 2023 was the year ChatGPT went mainstream, 2024 will be year of adaptation to this AI tools and others.
But there is still so much uncertainty and fear around AI being part of our every day and I am having these conversations in public sector boardrooms every week.
But as always, I am here to try to help you take the first or next AI step, so, let’s dive in. -
Social Media SEO. What you need to know.
Hello and welcome to Season 6 and Episode 94 of the Public Sector Marketing Show.
Seasoned marketing and communications pros know all about SEO – search engine optimisation. But 2024 is the year that we go all in on social SEO!
TikTok is going after Google and YouTube market share and along with Social SEO they are encouraging creators to publish videos longer than one minute.
In today’s show I am going to unlock the social SEO secrets to help improve discoverability, reach and your overall organic performance.
So let’s dive in. -
X, Elon Musk’s First Irish Interview and the Impending Election Season
Hello and welcome to Season 6 and Episode 93 of the Public Sector Marketing Show.
We are sauntering into 2024 and the world is not becoming any friendlier.
It’s also Election Season and with that will bring more divisiveness, disinformation and dare I say it, voter disillusionment.
But not to start off this season with pessimism, I want to open up a conversation on this show about X, Elon Musk’s first interview with an Irish media outlet and how we navigate the online space through elections and how politicians and political parties can show up.
So, let’s dive in. -
How to Communicate Sustainable Best Practice Effectively
COP28, the United Nations Climate Change conference, recently took place in Dubai.
COP28 stands for the 28th meeting of the Conference of the Parties (COP) and it was attended by 70,000 delegates including world leaders, media, NGOs and environmental, public policy, finance and science experts.
But what came out of the conference was another urgent warning and appeal to decision-makers about our growing climate crisis.
Coming up in today’s show:
The Main COP28 Goals & Outcomes The role of communications in changing public perception and behaviour Tina O’Dwyer, Founder and CEO of the Tourism Space and Sustainability Expert
Let’s dive in! -
Public Sector Marketing Trends 2024
Hello, Happy New Year and welcome to Episode 91 of the Public Sector Marketing Show.
A new year and a new blank sheet, right?
What does your public sector marketing plan look like for the 2024?
Well, I’m here to tell you what’s in store.
Coming up in today’s show:
Why You Need to Press Play on 2024 The Top 10 Public Sector Marketing Trends for 2024
I speak to Stephanie Stahl, General Manager of Content Marketing Institute who reveals their top Content Marketing Trends of 2024. Their comprehensive article has 67 predictions, from marketing experts from across the world - including my own – where I predict that TikTok will be a top search engine and research tool for content marketers in 2024.
Let’s dive in!