Bring Your Product Idea to Life Vicki Weinberg

To celebrate passing the 200th episode of Bring Your Product Idea To Life, I decided to catch  up with past guests, to see what happened next in their product business, and where they are now.
Today’s guests were all on my podcast in 2021. It’s fascinating hearing where their business has taken them, the highs and lows, and how their advice for other product business owners has changed over the years.
One of the main messages that came out of it was the importance of perseverance, how businesses naturally evolve, building your range and being willing to pivot when needed.
The Bring Your Product Idea to Life Podcast  - Best Business Podcast Award, Independent Podcast Awards 2023

USEFUL RESOURCES:

2021 Podcast Episode 47 - Ruth Bussey - Ink and Scribbles
Ink and Scribbles Website
Ink and Scribbles Instagram

2021 Podcast Episode 57 - Joe Shortt - Trip Clip
TripClip Website
TripClip Instagram

2021 Podcast Episode 59 - Vanessa Afful - MBPH Aromatherapy
Made By Pure Hands Website
MBPH Aromatherapy Instagram

2021 Podcast Episode 71 - Nancy Powell - Herd Bags
Herd Bags Website
Herd Bags Instagram

2021 Podcast Episode 73 - Silvina De Vita - My Papercut Forest
My Papercut Forest Website
My Parpercut Forest Instagram

2021 Podcast Episode 84 - Creating and selling planners - with Janet Murray
Janet Murray Website
Janet Murray Instagram

2021 Podcast Episode 88 - Why your product needs to be on Amazon - with Cara Sayer, Snooze Shade
SnoozeShade Website
SnoozeShade Instagram

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Today my guest is Daniel Twiss from Soul Fruit, a company revolutionising dried fruit snacks. Soul Fruit makes new and exciting dried fruit snacks using the best quality tropical fruits simply dried into crunchy chips or chewy slices. Their flavours include fruits I have never tried - dragon fruit and jackfruit.
Daniel shares with us the riveting story of how he and his wife took their love for exotic fruits in Asia and transformed it into a successful business, despite having no prior background in food or retail. Their mission? To bring guilt-free, fun, and authentically delicious snacking experiences to the UK market, and maybe your taste buds as well.
We'll dig into the perseverance required to break into retailers and online platforms like Amazon, how embracing sustainable practices and community giving sets their brand apart, and why focusing on single-ingredient, honest products might just be the key to winning over modern consumers. Whether you're already selling products or just starting to shape your ideas, this episode offers tangible insights into the dedication, passion and can-do attitude needed to make your product stand out in a crowded market.
The Bring Your Product Idea to Life Podcast  - Best Business Podcast Award, Independent Podcast Awards 2023
USEFUL RESOURCES:
Soul Fruit Website
Soul Fruit Instagram
Soul Fruit Facebook
Soul Fruit Pinterest
Blue Dragon Children’s Foundation
Bread and Jam

This podcast was sponsored by Tonbridge Accountants
"Welcome to Tonbridge Accountants, where creativity meets clarity in business finance. 
Wendy and Laughton are not just accountants; they're your partners in navigating the complexities of business finance. 
We simplify VAT, corporation tax, and crucial cash flow management, guiding you through decisions like company purchases or setting up a new business.
Our approach is personal. 
We work closely with creative entrepreneurs, providing a virtual finance office that ensures you have the financial support and clarity your business needs to thrive. 
With us, it's more than accounting; it's about empowering your creative venture with strategic financial insights.
Tonbridge Accountants is the partner you need to unlock financial clarity and freedom, allowing you to focus on what you do best: creating. 
We're the missing piece in your creative journey, ready to transform your business finance into a strength.”

LET’S CONNECT
Join my free Facebook group for product makers and creators
Find me on Instagram
Work with me 
Buy My Book: Bring Your Product Idea To Life
If you enjoy this

Rebecca Hilliard is an eCommerce expert with 12 years of experience working in the eCommerce industry for brands such as Jimmy Choo, French Connection, ME+EM, Mylands and This Works. I now support premium direct-to-consumer brands with their customer retention strategies to drive revenue, loyalty, and business profitability.
We discuss how often brands prioritise customer acquisition over customer retention, missing out on a more cost effective way to grow. Rebecca shares lessons that independent brands can take from the high street names that she has worked with, and the advantages smaller brands have such as being more agile and able to respond to trends.
Rebecca shares the tools you can use to really understand how your customers behaviours on your website. We then discuss different methods for making your customer feel valued, and how to leverage this in your marketing.
Finally we dig into why customer retention  matters so much, and how to improve it. 
It’s a great, thought provoking episode, and a good one to listen to wherever you are in your product journey.
The Bring Your Product Idea to Life Podcast  - Best Business Podcast Award, Independent Podcast Awards 2023
USEFUL RESOURCES:
Rebecca Hilliard & Co Website
Rebecca Hilliard Instagram
Rebecca Hilliard Linked In
Hot Jar
Triple Whale
Sweet Analytics

LET’S CONNECT
Join my free Facebook group for product makers and creators
Find me on Instagram
Work with me 
Buy My Book: Bring Your Product Idea To Life

This podcast was sponsored by Tonbridge Accountants
"Welcome to Tonbridge Accountants, where creativity meets clarity in business finance. 
Wendy and Laughton are not just accountants; they're your partners in navigating the complexities of business finance. 
We simplify VAT, corporation tax, and crucial cash flow management, guiding you through decisions like company purchases or setting up a new business.
Our approach is personal. 
We work closely with creative entrepreneurs, providing a virtual finance office that ensures you have the financial support and clarity your business needs to thrive. 
With us, it's more than accounting; it's about empowering your creative venture with strategic financial insights.
Tonbridge Accountants is the partner you need to unlock financial clarity and freedom, allowing you to focus on what you do best: creating. 
We're the missing piece in your creative journey, ready to transform your business finance into a strength.”

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: a...

If you have ever taken a small child swimming you know the struggle of getting them dry afterwards. 
My guest this week decided to solve this problem. Karen Burke is the founder of Go Goosey is an online retail company that sells her unique product, the Kids unisex quick drying onesie and microfibre towel. We talk about the process of designing and creating the product, and the importance of not rushing this stage.
We also talk about the USP for Karen's products. Karen is really good at articulating what makes her product so unique. Everywhere I see her, whether it's on Amazon or on her website, she's just nailed her USP and how she talks about her products. I think that's something that lots of us can learn from. Plus there are lots of little nuggets about mindset and overcoming challenges that I am sure you will find helpful. All in all it’s another great episode. 
The Bring Your Product Idea to Life Podcast  - Best Business Podcast Award, Independent Podcast Awards 2023
USEFUL RESOURCES:
Go Goosey Website
Go Goosey Instagram
Go Goosey Facebook
Go Goosey Tik Tok
Karen Burke Linked In
Smarter Society
LET’S CONNECT
Join my free Facebook group for product makers and creators
Find me on Instagram
Work with me 
Buy My Book: Bring Your Product Idea To Life

This episode was sponsored by Jennifer Cooper Timesaver
Jenny is a timesaving business mentor and strategist. She empowers purpose led entrepreneurs to achieve more in their business by being savvy with tech, growing their visibility and detangling mindset blocks. With over 20 years of business and retail experience, Jenny combines compassionate mentoring, custom solutions and commercial know how to help you grow a profitable feel good business.
Jenny is the founder of Team Timesaver, who specialise in providing done for you business services, covering social media, email list & podcast management, website tweaks and business management tool set ups.
Find out more about how Jenny can help you at www.jennifercoopertimesaver.com
Instagram - @jennifercoopertimesaver
Linked In - https://www.linkedin.com/in/jennifer-cooper-timesaver/
If you enjoy this podcast, and you’d like to leave a tip, you can do so here: a href="https://bring-your-product-idea.captivate.fm/support" rel="noopener noreferrer"...

To celebrate 4 years of The Bring Your Product Idea To Life Podcast, I wanted to do something different. So I asked you to ‘ask me anything’. In this episode I answer those questions including:
How I made the the transition from product business to product launch consultantHow much of my business I outsourceHow to rank higher on AmazonWhat to do if you go out of stock on Amazon FBA
Whether you are looking for insight into how I run my business, or some detail about how to get more sales on Amazon, there is lots of take away.
The Bring Your Product Idea to Life Podcast  - Best Business Podcast Award, Independent Podcast Awards 2023
USEFUL RESOURCES:
Other Businesses Mentioned:
Tonbridge Accountants
Jennifer Cooper Timesaver
Beyond The Kitchen Table
Cara Bendon Branding
Podcast Episodes Mentioned
Episode 14 Things I’ve learnt in 4 years of running a products business
Episode 193 How to host a successful podcast
Episode 116 How to take and edit your own product photos (using a smartphone) – with Jade Tinkler
Episode 34 How to take your own professional product photos with Georgina Little
Episode 180 How to rank higher on Amazon
Blog Posts:
Blog post: https://vickiweinberg.com/how-to-rank-higher-on-amazon/

HOW I CAN SUPPORT YOU ON AMAZON:
My Free Resources 
Is Amazon Right For You? Mini Strategy Session
Amazon Account Audit
Amazon Launch Package
Amazon Training Q&A Hour
Book a Power Hour with me
LET’S CONNECT:
Join my free Facebook group for product makers and creators
Find me on Instagram
a href="http://www.vickiweinberg.com"...

My guest today is Jennifer Cooper from Jennifer Cooper Timesaver. Jenny  is a timesaving business mentor and strategist. She empowers purpose led entrepreneurs to achieve more in their business by being savvy with tech, growing their visibility and detangling mindset blocks. With over 20 years of business and retail experience, Jenny combines compassionate mentoring, custom solutions and commercial know-how to help you grow a profitable, feel good business.
Jenny is the founder of Team Timesaver, who specialise in providing done for you business services, covering social media, email list & podcast management, website tweaks and business management tool set ups.
Jenny is passionate about teaching entrepreneurs and founders how they can leverage the rapid advancements in AI in their business, suggesting use cases and opportunities you may never have considered
Jenny shares how AI can not only save time in business but help you tackle a whole variety of tasks, including procrastination. Jenny shares how small businesses can use AI to even the odds against bigger players with more resources. It was an eye-opening talk. I learned a lot and got some great new ideas on how I can use AI in my business, that I can’t wait to try out. 
The Bring Your Product Idea to Life Podcast  - Best Business Podcast Award, Independent Podcast Awards 2023
USEFUL RESOURCES:
Jennifer Cooper Timesaver Website
Jennifer Cooper Timesaver Instagram
Jennifer Cooper Linked In
FREE DOWNLOAD: Timesaving Guide To AI Tools
AI TOOLS MENTIONED:
Chat GPT
Claude
Google Gemini
Goblin Tools
LET’S CONNECT

Join my free Facebook group for product makers and creators
Find me on Instagram
Work with me 
Buy My Book: Bring Your Product Idea To Life

This episode was sponsored by Jennifer Cooper Timesaver
Jenny is a timesaving business mentor and strategist. She empowers purpose led entrepreneurs to achieve more in their business by being savvy with tech, growing their visibility and detangling mindset blocks. With over 20 years of business and retail experience, Jenny combines compassionate mentoring, custom solutions and commercial know how to help you grow a profitable feel good business.
Jenny is the founder of Team Timesaver, who specialise in providing done for you business services, covering social media, email list & podcast management, website tweaks and business management tool set ups.
Find out more about how Jenny can help you at a...