Apps, Games and Insights Apps, Games and Insights

Learning to build successful apps faster and easier, whilst meeting user expectations may seem like a challenge. However, we look at how Google’s UI toolkit Flutter can help simplify things alongside creating beautiful apps. We’re joined by Larry Mckenzie and Corey Sprague from eBay Motors, who discuss building new high-quality Android and iOS experiences for buying and selling vehicles on eBay, using Flutter to build attractive, natively compiled applications for mobile, web, and desktop from a single codebase.

What makes retention so critical to the success of a business over other measures, and how do you optimize this strategy? Marcus Gners, Chief Strategy Officer and Co-founder at health and fitness app Lifesum and Nir Eyal, best-selling author of “Hooked” and “Indistractable,” explore the behavior apps should foster to drive retention, how to measure this effectively, and how to approach habitual usage.

Mobile gaming offers developers of PC and console games a significant opportunity. By going mobile, game developers can expand their player base and drive retention by providing a platform for players to stay engaged while they’re on the move. Jen Donahoe, Marketing and Growth lead for TeamFight Tactics at Riot Games joins us to discuss the challenges and opportunities they had in taking their games to mobile.

Have you ever wondered what goes behind the scenes to help you order your favorite foods from delivery apps? Delivering a quality app is essential to the success of your business, in both acquiring and retaining users. To explore how developers can ensure their users are getting the quality experiences they deserve, we’re joined by Maria Neumayer, Staff Software Engineer, at food delivery service Deliveroo, and Shobhit Chugh, Product Manager for Firebase, who discuss how businesses can rectify quality problems in testing and production.

How can we encourage diversity and inclusivity through the products we build? Drew Banks and Daniel Farkas from language learning app Drops, discuss how they actively foster diversity and inclusion in their business and how they have taken this opportunity by incorporating several indigenous languages into their app portfolio to reflect humanity’s diversity.

Winning at strategy games can be challenging and not just for players, but also the businesses who are building them. David Eckleberry, General Manager of the 4x strategy game Star Trek Fleet Command at Scopely, and Howard Chen, Developer Growth Consultant at Google Play discuss the game genre, how the team at Scopely approached Star Trek Fleet Command, and how other game developers can find success in the genre – or, in Star Trek lingo: how 4x strategy games can live long and prosper.
Transcript → https://goo.gle/3eNtRrq 

Read the full genre report → https://goo.gle/3kl4G0q