Marketing Musings | Johnny Molson Johnny Molson

Remember when you predicted 5G would change all of humanity?
You were wrong.
Maybe we should get out of the "predicting" business.

Always remember: Marketing ≠ Advertising.
There are certainly those who specialize in graphic design, video, or digital.
But we're talking Marketing. The strategy before the tactics.
If you're just thinking "advertising," you're in trouble.

A little bit of fertilizer is ok.
Doing some sales promotions is ok.
Too much fertilizer and you'll fry your lawn.
Too many promotions, and you'll fry your brand.
Les Binet's comments on price promotions
https://www.marketingweek.com/les-binet-price-promotions-recession/

Consumer behavior information from Michelle Klotz
https://insidebe.com/articles/the-dangers-of-discounting/

Sometimes success isn't what it seems.
Read the Nielsen article on the importance of awareness:
https://www.nielsen.com/insights/2021/when-it-comes-to-brand-building-awareness-is-critical/

I have a funny feeling Google Bots and spam filters are diverting articles about a certain Marine Corps base in North Carolina. Hence "Kamp Lah June" is written as Camp LeJ---e. Thanks.
Sign up to attend The One Year Marketing Plan here: https://wizardacademy.org/product/2023-september-the-one-year-marketing-plan/

Source material from:
Marketing Week | Mark Ritson on What Does and Doesn't Matter in Marketing
Mark Ritson | On The Contrary | APG Strategy Conference 2018