The Crux Climb Marketing

In episode 23 of The Crux, Taylor and David discuss some of the major copywriting challenges for B2B websites, and offer tips for addressing your target audience's questions, problems, and pain points with website copy. The discussion also covers how to write website copy that appeases potential customers and search engines alike.

In episode 22 of The Crux, Emily McGuire, Founder and Chief Email Marketer of Flourish & Grit, joins the show to share B2B email marketing tips. The discussion covers effective content types for B2B email campaigns, how to approach email marketing for niche or highly technical industries, how to address long sales cycles with email, how to humanize email data, and tactics to avoid in B2B campaigns.

In this episode, David, Riley, and Jeremy discuss how to manage ad placements for the Google Display Network, and outline ways to ensure your advertisements won’t be displayed on web properties you wouldn’t want your company to be affiliated with.

In this episode of The Crux, David and Taylor discuss ways to future-proof your website and mitigate the risk of losing organic traffic and search engine visibility due to algorithm updates.

In episode 19 of The Crux, David and Robbie discuss the importance of personalizing digital marketing campaigns with Nate Langley, Chief Marketing Officer of Applied Fitness Solutions. Nate shares his experience with taking a human-first approach to marketing and tips on how to execute successful personalized campaigns.

In this episode of The Crux, David and Jeremy discuss fractional staffing for digital marketing specialist roles and the advantages and disadvantages of hiring fractional employees.