Serve Scale Soar‪®‬ Brandi Mowles

In the freelance world, having a game-changing strategy of niching down can greatly impact business growth. Niching down involves narrowing your focus within your business to serve a specific market segment or target audience. In this week’s episode, we discuss how this approach is not only crucial for ad managers but for all freelance professionals in the competitive market. Niching down allows you to provide exceptional value to a specific niche, enabling you to charge higher rates, attract clients more easily, and streamline your systems. This focus aligns with the 3 pillars of success – consistent clients, expert knowledge, and scalable systems.

Topics Covered In This Episode:
1. Niching down involves narrowing your focus within your business to serve a specific market segment or target audience, providing exceptional value in that niche.

2. Specializing in a niche allows for higher profits, easier client attraction, and the opportunity to charge more based on the value brought to the table.

3. Niching down is essential for standing out in the competitive freelance market, as clients seek experts rather than generalists.

4. The three-layer deep niche test is a powerful way to narrow down your niche and specialize in a particular area, boosting your competitive advantage.

5. When starting out, it’s beneficial to prioritize either local or online businesses for 90 days to determine which niche aligns best with your interests and goals - listen to your intuition and choose the niche that feels right for you.

6. It's okay to take on clients outside of your niche if they align with your interests and can pay your fee, especially when beginning your freelance business.

7. You have the flexibility to pivot and change your niche at any point, and niching down shouldn't be a reason to delay getting started in your freelance business.


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CLICK HERE TO LEARN HOW AND WHEN TO NICHE YOUR SERVICES SO YOU CAN SCALE

Find the full show notes at: https://brandimowles.com/214
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In a world where hustle and the pursuit of "more, more, more" are glorified, it’s important to take an alternative perspective. While I am proud to have gone from earning $30,000 to hitting $250,000 in my first full year as a freelancer, it didn’t come without mistakes along the way. The valuable lessons I learned were not just about what I did, but also about what I intentionally did not do. Here, we’ll cover the five things I didn't do that contributed to my success, and provide actionable steps for hitting revenue goals as a freelancer. 

Topics Covered In This Episode:
Key focus areas for success: attracting consistent clients, becoming an expert in your field, and building scalable systems.Don't charge by the hour - move away from hourly fees and transition to package pricing for services.Specialize in one or two services rather than offering a laundry list of services to become known as an expert in your industry.When considering hiring a team, ensure your business is set up to support them and that you are still profitable.Focus on sustainable, predictable, and profitable business strategies instead of quick-fix schemes or easy buttons.Sequence is important in business growth - prioritize the necessary steps for your current stage rather than jumping ahead.Prioritize consistent clients, expertise in your field, and scalable systems as a freelance business owner to drive success.Find the full show notes at: https://brandimowles.com/213 

Additional Resources:

45 PREMIUM SERVICE LIST: https://servescalesoar.com/45

Hourly vs. Package Pricing: What Do Clients Really Want?

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Clear and effective communication is essential for the success of any business, especially when providing 1:1 services. Let’s explore what clear communication looks like and its critical role in creating thriving freelance and ad management businesses. 
Communication breakdowns can lead to misunderstandings and frustrations for both the client and the service provider. To navigate this, we’ll go over a tried and tested communication protocol, aimed at keeping clients satisfied and businesses thriving. This comprehensive guide to crafting your communication protocol will help you establish strong client relationships, boost revenue, and create a successful business.

Topics Covered In This Episode:
Effective communication is crucial for thriving in a freelance and ad management business.Having clear systems and processes for communication is vital for scalability and client satisfaction.Setting clear expectations from the beginning, such as communication frequency and channels, is essential.Establishing boundaries and enforcing them is key to maintaining a healthy client-provider relationship.Being prepared for hard conversations, such as addressing scope creep, late payments, and missed deadlines, is crucial for maintaining professionalism.Personal growth and continuous learning in communication are essential for building better client relationships.Putting systems and processes in place for handling hard conversations, such as having default templates for responses, can streamline communication and help maintain professionalism and business integrity.

Find the full show notes at: https://brandimowles.com/212
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Maximizing Efficiency: 5 Essential Processes For Ad Managers

CLICK HERE TO LEARN HOW TO BOUNCE BACK AFTER BAD RESULTS

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Are you ready to elevate your ad campaigns from ordinary to extraordinary? Today, we're about to unveil the secrets to crafting the ultimate creative cocktail that will shake up your approach to advertising.

Topics Covered In This Episode:
 The episode focuses on crafting the perfect "creative cocktail" for ad campaigns to drive results and lower costs.Emphasizes the significance of incorporating different types of ad creatives such as static images, carousels, and reels for maximum impact.Considers the need to adapt creatives based on the specific campaign and target audience.Recommends conducting an ad audit and analyzing organic social performance to identify the best-performing ad creatives.Underscores the importance of testing different hooks and formats for creatives to find the most effective combinations.Advises against assuming a specific creative type doesn't work for an ad account, as it may require optimization and testing.Encourages marketers to lean into what platforms like Meta (formerly Facebook) prioritize and to test creatives at every step of the funnel.Offers a strategy for setting up a campaign with a mix of carousel, static, and reel creatives, and continuously refining them based on performance.

Find the full show notes at: https://brandimowles.com/211

If you’re ready to become an ad strategist DM on Instagram @brandimowles with the word “creative cocktail” 

Additional Resources:

Reels Ads: Crafting Engaging Video Ads With Or Without Client Participation

CLICK HERE TO LEARN HOW TO GO FROM AD MANAGER TO GROWTH CONSULTANT

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As an ad manager, the career path can be a promising journey filled with opportunities for growth and advancement. In this episode, we will cover the various levels of the ad management career path, discussing the skills required, earning potential, and strategies for finding clients. Additionally, we will explore how ad managers can progress to the role of ad strategist and eventually transition into the position of a growth consultant. Let's map out the career path and discover the keys to success in ad management.

Topics Covered In This Episode:
Financial goals: Aim to reach $100,000 yearly as an ad manager, which is achievable with 5 clients, and transition to ad strategist to gain a significant pay increase.Finding clients: Use methods like direct outreach, referrals, and networking events to secure clients, and commit to one method for about 45 days to focus and find your first or next client successfully.Necessary skills: Develop expertise in Meta ads, hone communication skills, and embrace project management tools, bounce-back ability, and willingness to market services.Progression to ad strategist: Ensure expert-level knowledge in ads and funnels, bring creative ideas and strategies to the table, and focus on targeting higher-level businesses with more ad spendingTransition to growth consultant: Understand the role and responsibilities of a growth consultant, charging significantly more than ad managers, with earning potential exceeding $250,000 a year by working less than 10 hours per week.Finding growth consultancy clients: Explore various avenues like speaking at events, masterminds, networking events, and referrals to target higher-level businesses seeking growth consultancy services.Required attributes: Cultivate expert-level knowledge of digital marketing and advertising, build a strong personal brand and professional network, establish exceptional communication and boundaries, and have the ability to see the big pictureAgency model considerations: Understand that incorporating the agency model at the ad strategist or growth consultant levels requires a certain level of revenue and profit margin to be viable, prompting strategic decision-making for future business growth.

Find the full show notes at: https://brandimowles.com/210

Join Brandi for a 4 Part Live Free training experience for ad managers and future ad managers at https://brandimowles.com/adtraining

Additional Resources:

How To Offer Consulting As A Premium Service In Your Business with Laura Meyer

CLICK HERE FOR A LOOK BEHIND THE SCENES AT WHAT AD MANAGERS REALLY DO

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Are you constantly on the hunt for the perfect project management software? You’re definitely not alone. Having a good project management tool is necessary for staying organized, ensuring all tasks are completed on time, and maintaining productivity. But with so many options available, the search for the perfect platform can be overwhelming. (Trust me.) And things can become even more overwhelming when your project management system just isn’t working for you anymore. Because if you don’t love your project management system, it’s going to be way harder for you to show up and actually use it.
In this post, we’ll explore the reasons why we moved away from ClickUp, the challenges faced, and the key features that made Asana the chosen platform.

Topics Covered In This Episode:
1. Brandi shares the reasons behind switching from ClickUp after 5 years due to software issues and changes that affected efficiency and ease of navigation.
2. She emphasized that listeners should only consider switching project management software if they are struggling with their current system or if their needs have changed.
3. Brandi discusses trying out different project management tools including Notion, monday.com, and Asana, detailing the pros and cons of each.
4. Attracted by the simplicity and features they required, Brandi and her team ultimately transitioned to Asana, finding it user-friendly and effective for task management.
5. Asana's customizable views, calendar view, automation, and reoccurring task capabilities were key factors in their decision to switch.
6. Brandi appreciates Asana's home dashboard, task views, and team organization, as well as the ability to color-coordinate and link to external folders.
7. She emphasizes the importance of finding a project management system that suits individual needs, is easy to use, and prevents tasks from slipping through the cracks.
8. Brandi encourages listeners to evaluate their current project management needs and use a software consistently to stay organized and efficient in their businesses.


Find the full show notes at: https://brandimowles.com/209

Join Brandi for a 4 Part Live Free training experience for ad managers and future ad managers at https://brandimowles.com/adtraining

Additional Resources:

CLICK HERE TO LEARN 4 EASY SYSTEMS TO GROW YOUR BUSINESS FASTER

Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650
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