37 episodes

Hi, you beautiful people. This is your friend, Digital Abhi. I welcome you to my Digital Marketing podcast "Voice of Digital Abhi". So basically what is this "Voice of Digital Abhi"?
-
It not only just an audio series or podcast. It's my digital marketing journey. And one of the different ways I use to provide you as much as value as I can.
-
Here I will share my knowledge of Digital Marketing and some other related stuff.
-
I will give my best to add some value in your life. So, are you with me on this Digital journey? Support this podcast: https://podcasters.spotify.com/pod/show/digitalabhi/support

Voice of Digital Abhi | Digital Marketing Podcast Digital Abhi

    • Business

Hi, you beautiful people. This is your friend, Digital Abhi. I welcome you to my Digital Marketing podcast "Voice of Digital Abhi". So basically what is this "Voice of Digital Abhi"?
-
It not only just an audio series or podcast. It's my digital marketing journey. And one of the different ways I use to provide you as much as value as I can.
-
Here I will share my knowledge of Digital Marketing and some other related stuff.
-
I will give my best to add some value in your life. So, are you with me on this Digital journey? Support this podcast: https://podcasters.spotify.com/pod/show/digitalabhi/support

    Do you need Technical Knowledge for Digital Marketing? How to get Digital Marketing Internship? (1-1 Consultation)

    Do you need Technical Knowledge for Digital Marketing? How to get Digital Marketing Internship? (1-1 Consultation)

    Hi everyone, this is Digital Abhi, your digital marketing friend, a contented Digital Marketeer evolved from a terrific engineer. This podcast episode is an audio cut out from one of my 1-1 Digital Marketing Consultation calls.

    -

    [Schedule a call with me: digitalabhi.com/consultation ]

    -

    In episode no. 31 of "Voice of Digital Abhi", I am in conversation with a girl who is doing B.Com Hons right. And she has a couple of doubts regarding Digital Marketing.


    Does she need some technical knowledge to learn Digital Marketing?
    How can she find a suitable internship in Digital Marketing? 

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    During this conversation, I discussed the following topics. Use the timestamp to jump directly to the part you are interested in:

    (00:00) Intro to the Episode
    (00:32) Do you need technical knowledge for Digital Marketing?
    (01:10) How to start Digital Marketing?
    (04:30) WordPress or Coding to create Website?
    (05:56) YouTube Channels to learn Digital Marketing
    (06:50) Practical Implementation
    (10:40) How to find a suitable Digital Marketing Internship?

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    Links to my Social Profiles:


    Blog: https://digitalabhi.com/blog/

    Instagram: https://instagram.com/digitalabhi_                       

    YouTube: https://youtube.com/c/digitalabhi/      

    Twitter: https://twitter.com/digitalabhi__                               

    LinkedIn: https://www.linkedin.com/in/digitalabhi0/                               

    Facebook page: https://www.facebook.com/digitalabhi0/                               

    Facebook group: https://www.facebook.com/groups/722817831173075/                               

    Quora: https://www.quora.com/profile/Abhishek-Sharma-4495                                


    -

    Connect with me socially so that I can help you out there also with queries related to Digital Marketing. Also, stay tuned to Digital Abhi for more content related to Digital Marketing.


    ---

    Send in a voice message: https://podcasters.spotify.com/pod/show/digitalabhi/message
    Support this podcast: https://podcasters.spotify.com/pod/show/digitalabhi/support

    • 16 min
    Black Hat vs White Hat SEO | 5 Black Hat Techniques to Avoid | Digital Marketing Podcast

    Black Hat vs White Hat SEO | 5 Black Hat Techniques to Avoid | Digital Marketing Podcast

    Do you know that doing SEO the wrong way can get your website penalized? Hi, this is your digital marketing friend, Digital Abhi. In this episode of "Voice of Digital Abhi", I will share the difference between Black Hat vs White Hat SEO. And the techniques you should avoid while doing SEO.   

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    Here are the topics which are discussed in this video: 

    (00:00) Intro
    (00:40) What is White Hat SEO?
    (01:30) What is Black Hat SEO?
    (01:54) Black Hat SEO Techniques
    (02:08) Keyword Stuffing
    (02:42) Purchasing Links
    (03:12) Cloaking  
    (03:44) Wrongful Redirection
    (04:08) Hidden Text
    (04:36) Why people do Black Hat SEO?
    (05:28) Gray Hat SEO

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    The terms Black Hat and White Hat originate from the techniques we use to do SEO.  If you don’t violate the rules and guidelines of the search engine in order to rank higher. Or if you practice all the ethical techniques and maintain the integrity of your website, then it is White Hat SEO. So, what all comes under White Hat SEO? Basically, all the techniques which we have in the On-Page SEO, Off-Page SEO, and Technical SEO are a part of White Hat SEO.

    When opposite to white hat, if you are breaking the rules of the search engines. Or if you are trying to please the algorithm by violating the terms and conditions, it is Black Hat SEO. Here instead of focusing on the human audience, you are focusing on the algorithm. 

    There’s also a third thing known as Gray Hat SEO. It is something which is neither Black Hat nor White Hat. Exchanging links is a famous example of Gray Hat.

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    Watch this episode on YouTube: Black Hat vs White Hat SEO | 5 Black Hat Techniques to Avoid - https://youtu.be/MahvOJ4kGVs

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    Links to my Social Profiles:


    Blog: https://digitalabhi.com/blog/

    Instagram: https://instagram.com/digitalabhi_                           

    YouTube: https://youtube.com/c/digitalabhi/      

    Twitter: https://twitter.com/digitalabhi__                                   

    LinkedIn: https://www.linkedin.com/in/digitalabhi0/                                   

    Facebook page: https://www.facebook.com/digitalabhi0/                                   

    Facebook group: https://www.facebook.com/groups/722817831173075/                                   

    Quora: https://www.quora.com/profile/Abhishek-Sharma-4495                                    


    -

    Connect with me socially so that I can help you out there also with queries related to Digital Marketing. Also, stay tuned to Digital Abhi for more content related to Digital Marketing.

    #digitalabhi #digitalmarketing #digitalmarketingpodcast


    ---

    Send in a voice message: https://podcasters.spotify.com/pod/show/digitalabhi/message
    Support this podcast: https://podcasters.spotify.com/pod/show/digitalabhi/support

    • 6 min
    What is Technical SEO? 9 Ranking Factors for Technical SEO | Digital Marketing Podcast

    What is Technical SEO? 9 Ranking Factors for Technical SEO | Digital Marketing Podcast

    Hi everyone, this is Digital Abhi, your digital marketing friend and in this podcast episode I am going to discuss what is Technical SEO. And the 9 Ranking Factors for Technical SEO.  

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    The topics discussed in this episode are: 

    (00:00) Intro
    (00:32) What is Technical SEO?
    (00:44) Why Technical SEO is important?
    (01:10) XML Sitemap
    (01:50) Google Search Console
    (02:34) Crawlability and Indexability
    (03:08) Website Architecture
    (03:22) Mobile Responsiveness
    (03:48) Structured Data and Rich Snippets
    (04:18) Dead Pages and Broken Links
    (04:44) Security of the Website
    (05:04) Website Loading Speed  

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    What is Technical SEO?  As you would have already guessed by the name, it refers to the technical aspects of SEO like site architecture, page speed, broken links, etc.   

    Why is it important?  Since it is a part of SEO, so obviously it helps you to rank higher in the search results. But other than that it also helps search engines in understanding the technical aspects of your website. You can use Ubersuggest to analyze the technical factors of your website.

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    Watch this episode on YouTube: What is Technical SEO? 9 Ranking Factors for Technical SEO - https://youtu.be/KBi--5PcHBI

    -

    Links to my Social Profiles:


    Blog: https://digitalabhi.com/blog/

    Instagram: https://instagram.com/digitalabhi_                         

    YouTube: https://youtube.com/c/digitalabhi/      

    Twitter: https://twitter.com/digitalabhi__                                 

    LinkedIn: https://www.linkedin.com/in/digitalabhi0/                                 

    Facebook page: https://www.facebook.com/digitalabhi0/                                 

    Facebook group: https://www.facebook.com/groups/722817831173075/                                 

    Quora: https://www.quora.com/profile/Abhishek-Sharma-4495                                  


    -

    Connect with me socially so that I can help you out there also with queries related to Digital Marketing. Also, stay tuned to Digital Abhi for more content related to Digital Marketing.

    #digitalabhi #digitalmarketing #digitalmarketingpodcast


    ---

    Send in a voice message: https://podcasters.spotify.com/pod/show/digitalabhi/message
    Support this podcast: https://podcasters.spotify.com/pod/show/digitalabhi/support

    • 6 min
    What is Off Page SEO? Top 3 Ranking Factors for Off Page Optimization | Digital Marketing Podcast

    What is Off Page SEO? Top 3 Ranking Factors for Off Page Optimization | Digital Marketing Podcast

    Hi everyone, this is Digital Abhi, your digital marketing friend and in this episode of "Voice of Digital Abhi", I am going to discuss what is Off-Page SEO. Along with that, I will also share the top 3 Ranking Factors for Off-Page Optimization.  

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    The topics discussed in this episode are: 

    (00:00) Intro
    (00:24) What is Off Page SEO? |
    (01:00) Importance of Off Page SEO
    (01:29) Factors affecting Off Page SEO
    (01:40) Links or Backlinks
    (02:48) Social Signals
    (03:18) Authority or Brand  
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    What is Off-Page SEO?  

    Now coming back to the question, what is Off-Page SEO? It includes the external factors and actions which affect your rankings in the search results. Most of these factors are beyond your control.  For example, the backlinks to your website or webpage. Or the social signals like how many people are sharing your content.   

    As you cannot control if someone wants to link back to your website or not. Similarly, you cannot control how many people will share your content. And since all this happens outside the website, it is also called Off-site SEO.  

    But what is the need for Off-Page SEO? Why is it important? We know that search engines are user-centric. They want to provide the best experience to their users. And off-page SEO factors help them decide which website to show in search results.   

    How? It is all about off-site signals. If a particular website has more authority in a particular niche. Or maybe having more social sharing. Or maybe having better links, then that site is going to rank higher than the one with weaker off-site signals.

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    Watch this episode on YouTube: What is Off Page SEO? Top 3 Ranking Factors for Off Page Optimization - https://youtu.be/dGMK71g5BY8

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    Links to my Social Profiles:


    Blog: https://digitalabhi.com/blog/

    Instagram: https://instagram.com/digitalabhi_                         

    YouTube: https://youtube.com/c/digitalabhi/      

    Twitter: https://twitter.com/digitalabhi__                                 

    LinkedIn: https://www.linkedin.com/in/digitalabhi0/                                 

    Facebook page: https://www.facebook.com/digitalabhi0/                                 

    Facebook group: https://www.facebook.com/groups/722817831173075/                                 

    Quora: https://www.quora.com/profile/Abhishek-Sharma-4495                                  


    -

    Connect with me socially so that I can help you out there also with queries related to Digital Marketing. Also, stay tuned to Digital Abhi for more content related to Digital Marketing.

    #digitalmarketing


    ---

    Send in a voice message: https://podcasters.spotify.com/pod/show/digitalabhi/message
    Support this podcast: https://podcasters.spotify.com/pod/show/digitalabhi/support

    • 4 min
    What is On Page SEO? 13 Ranking Factors for On Page Optimization | Digital Marketing Podcast

    What is On Page SEO? 13 Ranking Factors for On Page Optimization | Digital Marketing Podcast

    Hi everyone, this is Digital Abhi, your digital marketing friend, a contented Digital Marketeer evolved from a terrific engineer.  And in the episode no. 33 of "Voice of Digital Abhi", I will share with you what is On-Page SEO and the 13 Ranking Factors of On-Page Optimization.  

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    In this episode, I have shared: 

    (00:00) Intro   
    (00:26) What is On Page SEO?   
    (01:10) Why On Page SEO is important?  
    (01:48) Ranking Factors
    (02:12) Focus Keyword
    (03:02) Title Tag
    (03:28) Meta Description
    (04:06) URL of the Page
    (04:32) Content of the Page
    (05:18) Heading Tags
    (05:56) Page Speed
    (06:36) Image Optimization
    (07:02) Alt tag
    (07:18) Internal and External Links
    (07:58) Anchor Text
    (08:32) Mobile Responsive Website

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    What is On-Page SEO?   

    It is a practice where we optimize the webpages of our website in order to rank higher in search engines. In this, we optimize both the content and code of the page.  

    But what is the need for On-Page optimization? Why is it important? The thing is that search engines want to provide the best experience to their users. And in order to fulfill that need, they need to understand the content of the pages which they are showing in the search results.   

    And On-Page SEO helps search engines to understand the relevancy of the content of your page. So, a better-optimized page means a better chance to resolve the user’s search query. It also means that if a user visits your page, he or she is going to have a good user experience.

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    Watch this episode on YouTube: What is On-page SEO? | 13 Ranking Factors of On-Page Optimization - https://youtu.be/rZzwtj6YDmw

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    Links to my Social Profiles:


    Blog: https://digitalabhi.com/blog/

    Instagram: https://instagram.com/digitalabhi_                       

    YouTube: https://youtube.com/c/digitalabhi/      

    Twitter: https://twitter.com/digitalabhi__                               

    LinkedIn: https://www.linkedin.com/in/digitalabhi0/                               

    Facebook page: https://www.facebook.com/digitalabhi0/                               

    Facebook group: https://www.facebook.com/groups/722817831173075/                               

    Quora: https://www.quora.com/profile/Abhishek-Sharma-4495                                


    -

    Connect with me socially so that I can help you out there also with queries related to Digital Marketing. Also, stay tuned to Digital Abhi for more content related to Digital Marketing.


    ---

    Send in a voice message: https://podcasters.spotify.com/pod/show/digitalabhi/message
    Support this podcast: https://podcasters.spotify.com/pod/show/digitalabhi/support

    • 9 min
    Why Social Media Marketing is Important for your Business? SMM | Digital Marketing Podcast

    Why Social Media Marketing is Important for your Business? SMM | Digital Marketing Podcast

    With almost half of the world’s population as a user, Social Media Marketing is one of the most important aspects of Digital Marketing.  Hi, this is your friend Digital Abhi. 

    -

    In episode no. 32 of "Voice of Digital Abhi", I will share with you the importance of social media marketing for you and your business.  There are innumerable reasons why you should start doing social media marketing right now. And I am going to share some of these reasons here:  

    (00:00) Introduction
    (00:25) Importance of Social Media Marketing
    (00:36) Your potential customers are on social media
    (01:06) Boost your sales
    (01:28) Partner with Influencers
    (01:45) Drive traffic to your website
    (02:08) Create Brand Awareness
    (02:22) Show authenticity and create trust
    (02:36) Engage with your audience
    (02:54) Keep an eye on Competition
    (03:30) Provide support to your customers
    (03:52) Increase loyalty towards your business or brand
    (04:12) Promote your content
    (04:24) Go viral with Social Media
    (04:44) Build PR and Relationships
    (05:06) Keep your Customers up to date
    (05:20) Boost your SEO with Social Media Marketing
    (05:40) Retarget your Audience
    (06:04) Create Social Proof
    (06:20) Tap into next level Customers Insights
    (06:48) Do A/B Testing 07:20 It is Cost-effective

    -

    Watch this episode on YouTube: Why Social Media Marketing is Important for your Business? - https://youtu.be/EGrRyzf35yw

    -

    Links to my Social Profiles:


    Blog: https://digitalabhi.com/blog/

    Instagram: https://instagram.com/digitalabhi_                     

    YouTube: https://youtube.com/c/digitalabhi/      

    Twitter: https://twitter.com/digitalabhi__                             

    LinkedIn: https://www.linkedin.com/in/digitalabhi0/                             

    Facebook page: https://www.facebook.com/digitalabhi0/                             

    Facebook group: https://www.facebook.com/groups/722817831173075/                             

    Quora: https://www.quora.com/profile/Abhishek-Sharma-4495                              


    -

    Connect with me socially so that I can help you out there also with queries related to Digital Marketing. Also, stay tuned to Digital Abhi for more content related to Digital Marketing.


    ---

    Send in a voice message: https://podcasters.spotify.com/pod/show/digitalabhi/message
    Support this podcast: https://podcasters.spotify.com/pod/show/digitalabhi/support

    • 8 min

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