Smart Marketing 2.0 - Latest Digital Marketing Tactics and Strategies Justin Lester & Ebert Grobler

Your next episode of Smart Marketing 2.0 is here! 
Join hosts, Justin Lester and Ebert Grobler, as they delve into the 10 essential components of a thriving collaboration between marketers and agencies. From setting clear objectives to providing comprehensive background information and communicating brand values and identity, you’ll be sure to gain valuable insights from this episode in order to set the stage for a winning marketing strategy. Don’t forgot to like, share and subscribe if you like what you hear!

We're excited to share our next insightful episode of Smart Marketing 2.0! In this episode, hosts Justin Lester and Ebert Grobler unpack the critical topic of "Understanding Your Agency’s Credentials" and why it's a pivotal factor in making informed decisions in your marketing journey. They'll help you explore how these credentials significantly influence your expectations and the perceived value you associate with your chosen agency. By tuning in, you’ll discover the essential trust cues that potential clients rely on and gain valuable insights into how agencies strategically utilise these indicators to build trust. Learn the art of interpreting these cues effectively to establish precise expectations from your service provider and equip yourself with the knowledge to avoid the common pitfalls of misaligned expectations. 

Welcome to another intriguing episode of Smart Marketing 2.0! Join hosts Justin Lester and Ebert Grobler in uncovering the art of: "How to get the Most Value from your Agency." This episode navigates the delicate balance between sales and marketing responsibilities while uncovering the key to a successful agency-client relationship as they navigate the dynamic landscape of expectations, communication, and collaboration. Learn how to conduct due diligence before teaming up with an agency, allowing you to embark on this journey with confidence and cultivating a partnership built on trust, ensuring a solid foundation from the very beginning.

Welcome to Smart Marketing 2.0! In this episode, hosts Justin Lester and Ebert Grobler explore the essential question: "What kind of advertising do you need?" Discover the differences between intent marketing and interest marketing, and how they relate to push versus pull messaging. We'll weigh the pros and cons of each approach, arming you with the knowledge to enhance your advertising game. Tune in to unlock the full potential of your marketing efforts and pave the way for advertising excellence. Don't miss this highly informative episode as we help you make informed decisions to elevate your business!

Welcome to the highly anticipated third episode of Smart Marketing 2.0! In this engaging installment our hosts, Justin Lester and Ebert Grobler, delve into the thought-provoking question: "Are you ready for advertising?" Prepare for an informative exploration as they shed light on the crucial relationship between marketing and advertising, emphasising the vital role of the age-old classics: Product, Price, Place and Promotion, also known as the 4 Ps of marketing. Discover the fundamental principles and essential groundwork needed to establish a solid foundation for successful advertising campaigns. Join us on this educational podcast that equips you with the knowledge to unlock the full potential of your marketing efforts and pave the way for advertising excellence. Don't miss out on this informative episode!

Welcome to the next episode of Smart Marketing 2.0! In this podcast,  the dynamic duo of Justin and Ebert delve deep into the timeless battle between traditional powerhouses and cutting-edge digital agencies. Get ready for an exciting journey as they unravel the diverse landscape and delve into the different worlds of digital agencies, including brand, creative, ad, and marketing agencies. Justin addresses the pros and cons of each, equipping you with the invaluable knowledge to make informed decisions, while Ebert reveals the essential questions to ask that will lead you to the perfect agency—one that not only showcases a remarkable return on investment but also becomes your trusted compass, guiding your business towards resounding success.