Cima: The Peak Marketing Show Brandon Hensinger

Learn what sets healthcare marketing apart, and why you should be paying attention to the nuances.

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Healthcare marketing is a unique field because of the emotion that it elicits from people. When done correctly, storytelling can be an incredibly powerful tool to connect with potential patients and promote your brand. In this blog post, we will discuss the power of storytelling in healthcare marketing and explore some examples of how it has been used successfully!

The healthcare industry is one that is full of emotion. From the joy of a new baby being born to the heartache of a loved one being diagnosed with a terminal illness, there are so many opportunities for healthcare marketers to connect with potential patients on an emotional level. And what better way to do that than through storytelling?

Storytelling has been used by healthcare marketers for years to great effect. One famous example is Johnson & Johnson’s “Our Story” campaign from 2001. This campaign told the stories of real people who had been touched by J&J products and how those products had made a positive impact on their lives. The campaign was incredibly successful, helping to increase brand awareness and sales for J&J.

More recently, storytelling has been used to great effect by the Cleveland Clinic, one of the leading healthcare organizations in the world. In their “Every Life Deserves World Class Care” campaign, they told the stories of patients from all over the world who had come to the Cleveland Clinic for treatment. These stories were incredibly moving and helped to position the Cleveland Clinic as a leader in global healthcare.

So why is storytelling so powerful in healthcare marketing? There are a few reasons:

It helps you connect with potential patients on an emotional level.

It allows you to share your brand’s story in a way that is relatable and memorable.

It can help increase brand awareness and sales.

If you’re looking for a way to connect with potential patients and promote your healthcare brand, tell a story! It just might be the most powerful marketing tool you have at your disposal.

What do you think? Have you used storytelling in your healthcare marketing? If so, how did it go? Share your thoughts and experiences in the comments below!

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Your schedule is most likely filled with OTHER people’s priorities. Here is how you can fix that.

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Stop focusing on your weaknesses… Instead focus on your strengths!! If your goals are not in line with your strengths, you’ll never get where you want to go.

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Good morning everybody! Here is step number six for creating a powerful R. O. I. focused social media plan.

Step 6 is ENGAGE. It's something that I think a lot of people forget, including myself, I forgot about this or didn't really understand it for a long time.  It's really important that you're not just creating content but that you are engaging with other people -- both people who comment on your content, but also engaging on other people's content. That's really what makes social media social, right? Before, I just didn't really understand that. I spent a lot of time just creating content, content, content and didn't really have a lot of growth.

But once I started engaging -- Number 1: it started increasing my own engagement. But it also helped me to enjoy using social media more because I started using it for what it was for, which was to create a network. And if you haven't heard the term before or this quote before -- "your network is your net worth. "  

And so creating a network is really important. And enjoying the process is even more important. So make sure that you are engaging everyday, not just on comments people leave for you, but also on other people's content that fit your niche.


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Hey everybody, Brandon Hensinger with Cima Growth Solutions. 



I wanted to continue this series on the seven steps to social media profit and specifically, r. O. I on social media. Step #5 is simple, it's create -- make sure you're creating content. It might seem really overwhelming to think about how many different things you have to create, whether it's text posts, blogs, videos, images, ads, you name it - there are so many different types of content that you need to create in order to hit your entire potential market, but there's a way to do it that would be a whole lot easier than just creating every single piece of content yourself.

So when I first started getting involved in social media, uh my first company that I promoted with social media was ascent adventure consultants, which is a rock climbing business. I started back in 2008 actually right when facebook started becoming popular, I used social media and really grew my business through it and as time went on, I used social media to grow all of the businesses that I've launched including Avrio Genetics, and at first it was extremely overwhelming.  I would spend hours trying to create content and felt like, you know, I spent all day creating content and how was I going to actually go out and grow my business? The key strategy to use is an omnipresence strategy. That's what I learned, I was introduced to that by a few different people specifically Grant Cardone and learned how with one video, I could create images, I could create a blog post by transcribing the text. I could create a podcast, I could create quote cards, I could create text posts, you name it and by understanding how the omnipresent strategy works.  I could take one video and make 60 plus pieces of content out of it.

Once I realized that that allowed my presence on social media to explode and most importantly, not just number of followers, but it helped me actually boost the engagement I was getting and reach the right type of customers.  So actually if you're listening to this, you're probably either the owner or you work with a small business or maybe you're just trying to get your own personal brand up and running because you have a vision of monetizing that. Well, what i, what I think is the key strategy to follow is putting together your omnipresence strategy and do exactly what I said by starting out by filming a video and creating multiple pieces of content from it.  So that's something we actually can help you with is to create this for you, you provide the initial video, we can do the rest and make you omnipresent. So if you haven't already check out cimagrowth.com/social and we can help you along your way. Have an awesome day!


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