119 episodes
10PlusBrand Joanne Z. Tan, Brand Strategist, 10 Plus Brand, Inc.
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- Business
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5.0 • 2 Ratings
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https://www10plusbrand.com
https://www.10PlusProfile.com
1-888-288-4533
Sign up for 10 Plus Brand’s Newsletter: https://10plusbrand.substack.com/embed
10 Plus Brand Inc.’s founder, CEO Joanne Z. Tan started the first episode of #10PlusPodcast on July 5, 2019. By the end of 2023, Joanne is planning to produce and host 100th episode.
Whether it is a long and in-depth interview of a notable or an influencer, or a 30-second insight, 10 Plus Podcast timely airs high quality content on various subjects on current events, technology, Silicon Valley, life experiences, politics, culture and the arts.
Coming soon, Joanne Z. Tan’s two books: ”How to Become a Brand: Decode, Create, Amplify”, and her memoir: ”50 dollars and a Tiger Balm: 40 years in the US”.
In addition to the popular series ”Interviews of Notables & Influencers”, ”30 Seconds of Anything”, Joanne Tan, a global brand strategist, brand marketing consultant, branding expert, creative director at 10 Plus Brand, Inc., regularly shares tips and cutting edge information about a business brand or a personal brand’s DNA decoding, brand building, brand marketing, brand development & management, brand messaging, business and marketing strategies, go to market and product market fit analyses and tactics, market analyses, analytics, Google core web vitals, SEO, social media marketing, influencer marketing.
10 Plus Brand Inc. is a full-service, multi-media branding and brand-marketing agency. As of 2022, It has won three awards (by Clutch, DesignRush, expertise.com) as one of the best digital marketing, advertising, SEO agencies in the San Francisco Bay Area, serving clients throughout the US & the world.
10 Plus Brand combines AI enabled digital content marketing with human intelligence to multiply a brand’s influence with repurposed articles, ghost writing, original content, advertising campaigns, blogging, website visuals, brand promotion videos, photos, logos, brand look & feel, SEO, SEM, PPC, etc.
Joanne led the agency’s evolution over the past 10 years from a photographic studio (“Poem And Art Studio”) into a video, content, website production company (“Joanne Tan Visual Branding, LLC”), which was later expanded and renamed as “10+ Visual Branding”, and now as a corporation - “10 Plus Brand, Inc.”, - a fast growing, full service branding, digital marketing, SEO, video production, & advertising agency.
10 Plus Brand’s main ”flagship” website is https://www.10PlusBrand.com, featuring samples of their various deliverables for small businesses, mid market, technology companies, funded entrepreneurship, or venture capital VC backed startups, non-profits, law firms, accounting firms, investment bankers, business consulting firms, post M&A companies that need rebranding or in private equity (PE) portfolios, political campaigns, and B2B and B2C corporations.
Another ”subsidiary” website focuses on LinkedIn profiling only. https://www.10PlusProfile.com. 10 Plus Teams develop individual brands, professional or business brands with LinkedIn profiles on both individual and company pages. They further revise bios, resumes for public and private board members, C-suites members, executive coaches & business consultants, commercial insurance brokers, attorneys, CPAs, realtors, and other B2B service providers and professionals.
Joanne Tan applies her proprietary multidisciplinary process, and many multi-disciplinary skills, talents, & backgrounds:
(1) a law degree that trained her with both analytical skills & the ability to outline vast amount of information to its gist.
(2) professional journalist editor and page designer. Also trained in architectural design, which enables out of box thinking.
(3) MBA training in marketing, accounting and other areas of business such as insurance and organizational behavior.
(4) Award-winning professional photographic artist, oil painter & poet.
(5) Liberal arts education at Brandeis U
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Why a Brand Audit Can Save a Company, and What, When, and How?_by Joanne Tan_Episode 19, Season 2
An out-of-touch brand is a weak brand that soon leads to decreased sales and a shrinking market share. A disconnected brand threatens your business survival. If your brand is starting to feel stale and irrelevant, it may be too little, too late if you wait until your sales are going down to start a comprehensive brand audit. Doing the audit takes time. It takes even longer to implement changes based on the insights from the audit. How much time do you have at hand while your sales keep falling?
Getting timely insights from a proactive brand audit has tremendous ROI: A comprehensive brand audit can optimize your brand performance by identifying growth opportunities with current and new customers, revealing changes in customer expectations and new ways to meet them. Based on the data from a brand audit, leaders can adjust brand messaging to better resonate with employees and customers, reposition your brand to be more visible to those who need your solutions, and accomplish radical differentiation in the vast competitive landscape of similar products and services, in order to maintain growth momentum.
WHAT is a brand audit?
WHEN do you need one?
How is it done?
To read as a blog
To watch it as a video
© Joanne Z. Tan All rights reserved.
=========================================================
- To stay in the loop, subscribe to our Newsletter
Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful!
(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)
- Visit our Websites:
https://10plusbrand.com/
https://10plusprofile.com/
Phone: 888-288-4533
- Find us online by clicking or follow these hashtags:
#10PlusBrand
#10PlusPodcast
#JoanneZTan
#10PlusInterviews
#BrandDNA
#BeYourOwnBrand
#StandForSomething
#SuperBowlTVCommercials
#PoemsbyJoanneTan
#GenuineVideo
#AIXD
#AI Experience Design -
Natural Language Processing and LLM: They are as Dumb or Intelligent as Your LANGUAGE_by Joanne Z. Tan_Episode 18, Season 2
AI is as dumb or smart as human's command of language instruction, since NLP (natural language processing) & LLM (large language model) depend on data, and data is input with human language. To improve AI's level of intelligence, we humans must improve our command of language and thinking. How to do that?
To read as a blog
To watch it as a video
© Joanne Z. Tan All rights reserved.
=========================================================
- To stay in the loop, subscribe to our Newsletter
Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful!
(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)
- Visit our Websites:
https://10plusbrand.com/
https://10plusprofile.com/
Phone: 888-288-4533
- Find us online by clicking or follow these hashtags:
#10PlusBrand
#10PlusPodcast
#JoanneZTan
#10PlusInterviews
#BrandDNA
#BeYourOwnBrand
#StandForSomething
#SuperBowlTVCommercials
#PoemsbyJoanneTan
#GenuineVideo
#AIXD
#AI Experience Design -
Brand Culture and Workplace Culture: How to grow an organization of ANY size_Joanne Tan_Episode 17, Season 2
What did Golden State Warriors and Seattle Seahawks coaches do right about creating a culture? How can brand culture be used to catalyze workplace culture, to increase loyalty, productivity, customer acquisition, and profits?
To read as a blog
To watch it as a video
© Joanne Z. Tan All rights reserved.
=========================================================
- To stay in the loop, subscribe to our Newsletter
Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful!
(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)
- Visit our Websites:
https://10plusbrand.com/
https://10plusprofile.com/
Phone: 888-288-4533
- Find us online by clicking or follow these hashtags:
#10PlusBrand
#10PlusPodcast
#JoanneZTan
#10PlusInterviews
#BrandDNA
#BeYourOwnBrand
#StandForSomething
#SuperBowlTVCommercials
#PoemsbyJoanneTan
#GenuineVideo
#AIXD
#AI Experience Design -
"From Tangle to Tango" - a short poem about AI and humanity, by Joanne Z. Tan_Episode 16, Season 2
This is a poem about the future of AI and humanity, written by Joanne Z. Tan, NOT by AI.
To read as a blog
To watch it as a video
© Joanne Z. Tan All rights reserved.
=========================================================
- To stay in the loop, subscribe to our Newsletter
Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful!
(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)
- Visit our Websites:
https://10plusbrand.com/
https://10plusprofile.com/
Phone: 888-288-4533
- Find us online by clicking or follow these hashtags:
#10PlusBrand
#10PlusPodcast
#JoanneZTan
#10PlusInterviews
#BrandDNA
#BeYourOwnBrand
#StandForSomething
#SuperBowlTVCommercials
#PoemsbyJoanneTan
#GenuineVideo
#AIXD
#AI Experience Design -
What Is AI Experience Design (AIXD)? Why AI Voice and IVR are Driving Customers Nuts? _ Joanne Tan_Episode 15, Season 2
Saving cost at the expense of customer frustration is a losing game, even for an iconic brand. The problem in AI experience design (AIXD) is the culprit for bad customer experience everywhere: too many customers cannot get a live agent to answer their simple questions, after calling and “talking” to an AI voice used on IVR (interactive voice response), and they often just give up in frustration and helplessness.
"Is this the best AI can get? Or is it the worst?
Actually, it is fairly easy to change this contact center nightmare: redesign the way AI answers the calls in a customer-centric way.
The invisible “hand” and the hidden mind behind the design of this AI customer experience is “either-customers-fit-into-my-categories-or-goodbye”.
The problem is: Whose priority governs the AI experience design (“XD”)? Xfinity’s current design is all from the point of Xfinity’s convenience, not customers’. There are issues not so cut and dried, squarely fitting into the four categories the AI voice keeps repeating to the callers. Why can’t they simply add a “none of the above” category? And why didn’t Xfinity honor its promise of “connecting to a live agent, any time”, but instead forcing texting or other virtual choices onto a customer who repeatedly asked for a live agent?
Xfinity AI imposes its over-simplified choices onto customers, at the expense of their various and nuanced needs.
It is not human centered, not user friendly, not customer centric.
But it saves Xfinity operational expenses, … or not! "
To read as a blog
To watch it as a video
© Joanne Z. Tan All rights reserved.
====================================================================================
- To stay in the loop, subscribe to our Newsletter
- Download free Ebook
Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful!
(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)
- Visit our Websites:
https://10plusbrand.com/
https://10plusprofile.com/
Phone: 888-288-4533
- Find us online by clicking or follow these hashtags:
#10PlusBrand
#10PlusPodcast
#JoanneZTan
#10PlusInterviews
#BrandDNA
#BeYourOwnBrand
#StandForSomething
#SuperBowlTVCommercials
#PoemsbyJoanneTan
#GenuineVideo
#AIXD
#AI Experience Design -
Fight Deep Fake Videos with a Simple Disclaimer: This is a Genuine Video!_by Joanne Z. Tan_Episode 14, Season 2
To differentiate Genuine Videos from Deepfakes, start with a simple disclaimer
When seeing is not believing, when truth and trust are replaced by falsehood and distrust, the foundation for fact-based decision making is like a rug being pulled out from under our feet. This is a real threat to democracy and civilized societies.
What are you waiting for? For the government to step in and regulate? Even if it happens eventually, it will be too little, too late.
Doing nothing means you are waiting for deepfakes to take over your right and ability to access truthful information - you are allowing deepfakes to further mislead yourself and humanity.
We at 10 Plus Brand, from today on, will proudly and prominently label every video we produce with this simple statement: “This is a Genuine Video. No deepfake of any kind has been used.” In fact, since we at 10 Plus Brand have never used any deepfake for any videos bearing the 10+ logo on all of our brand promotional videos produced for our clients, our own vlogs and interviews, etc, the 10+ logo connotes completely Genuine Videos.
I ask all video makers in the world to do the same: Add a one-sentence “disclaimer” at either the beginning or the end of each video, in text or with audio: “This is a genuine video. No deepfake of any kind has been used.”
To read as a blog
To watch it as a video
© Joanne Z. Tan All rights reserved.
====================================================================================
- To stay in the loop, subscribe to our Newsletter
- Download free Ebook
Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful!
(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)
- Visit our Websites:
https://10plusbrand.com/
https://10plusprofile.com/
Phone: 888-288-4533
- Find us online by clicking or follow these hashtags:
#10PlusBrand
#10PlusPodcast
#JoanneZTan
#10PlusInterviews
#BrandDNA
#BeYourOwnBrand
#StandForSomething
#SuperBowlTVCommercials
#PoemsbyJoanneTan
#GenuineVideo
#AIXD
#AI Experience Design
Customer Reviews
10PlusBrand gets 5-stars!
This is a great podcast, with a great host and great guests. What one would call a perfect combination!
~ John Lee Dumas