20 episodes
#MediaSnack MEETS ID Comms
-
- Arts
-
-
5.0 • 2 Ratings
-
Recorded each week in New York. Meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry. On #MediaSnack Meets we find out what is behind that success, what it takes to make change in the industry and what the rest of us can learn from that experience. Go to www.mediasnackpodcast.com for full show notes and transcripts. An ID Comms podcast.
-
#MediaSnack Meets: Adam Benaroya, Director, Global Media Capabilities & Operations at Johnson & Johnson Consumer Health
My guest for this episode is Adam Benaroya, Director, Global Media Capabilities & Operations at Johnson & Johnson Consumer Health.
-----
Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry. -
#MediaSnack Meets: Hermann Hassenstein, Senior Head of Marketing Operations, Puma
My guest for this episode is Hermann Hassenstein, Senior Head of Marketing Operations at Puma.
-----
Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry. -
#MediaSnack Meets: Tom Kuhn, Vice President of Marketing, PGA Tour
My guest for this episode is Tom Kuhn, Vice President of Marketing at PGA Tour.
Tom Kuhn: https://www.linkedin.com/in/tomwkuhn/
-----
Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry. -
#MediaSnack Meets: Marla Skiko, Global Head of Media, Ford
My guest for this episode is Marla Skiko, Global Head of Media at Ford.
"The auto industry is in such an era of transformation right now, as people become more connected to their cars and other people. It is more about a software story than a hardware story"
This is a really fun episode. Marla has a fantastic perspective of the media industry, having worked in senior roles both within leading agencies and now with a leading global advertiser. Marla is one of the most articulate media leaders I have met and her energy and passion for media is truly infectious.
"Hands down the best thing about media is the people who are in media. We care about doing great work and we care for each other"
In this episode, Marla shares her experiences leading the media team at Ford, which extends beyond advertising and considers the impact of connected vehicles and how that can transform customer relationships and how people buy and use cars. -
#MediaSnackMeets: John Coyne, VP Brand Creative and Media, Intel
My guest for this episode is John Coyne, VP Brand Creative and Media at Intel.
John Coyne: https://www.linkedin.com/in/coynejohn/
-----
Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry. -
#MediaSnack Meets: Marissa Lutz Tario, Director of Marketing IQ, VF Corp
"Let your experts be the experts" is great leadership advice for managing agencies.
On the business "Our sales channels and categories changed dramatically due to COVID, we had to find different ways to sell in product and changed our model to support the new demand. Weeks and months of shifts that probably would have taken a few years....much more digital...we cannot go back to normal"
My guest for this episode is Marissa Lutz Tario, Director of Marketing IQ at VF Corporation which is the parent company for amazing footwear and apparel brands like VANS, Timberland, North Face, Supreme
Marissa has lead media operations for VF Corporation since 2015 and recently expanded that role to oversee a new initiative called Marketing IQ and she has a deep and broad view of the company's media activities.