SALES with ASLAN ASLAN Training and Development

Today Tom and Scott talk about how our world is more isolated than ever, people are more entrenched in their own opinions, making traditional sales tactics fall flat.  The harder you push, the more resistance you face. Listen as Tom helps you discover the 3 P's to convert even the most disinterested leads:


Priority: It's not about you, it's about your customer. Learn how to put their needs first and build trust through genuine service.


Pressure: Ditch the aggressive pitch! People crave freedom, so we'll show you how to frame your approach as solving problems, not making sales.


Point of View: Stop talking and start listening! We'll teach you to uncover your prospect's true concerns and tailor your solutions to their unique perspective.



Ready to stop pushing and start influencing? Subscribe to our podcast and discover how to connect with even the toughest customers!

In this episode of Sales With ASLAN, Tom and Tab talk with Professor Frank Cespedes, a sales expert from Harvard Business School. Frank joins us to discuss his groundbreaking new book, "Sales Management That Works: How to Sell in a World That Never Stops Changing," which dives deep into how the selling landscape has been transformed by the modern customer and their access to data. Whether you’re a seasoned sales veteran or just starting out, this episode is packed with insights to help you excel in this new era of selling.

Join us! #SalesTips #NewEraOfSelling #ASLANPodcast

At ASLAN we know change is hard so, how do you handle the stumbling blocks along the road to change? On today’s episode Tom talks with Scott about how we can keep growing personally and professionally no matter your age. They dive into the often-overlooked importance of failure. They also explore why failure is part of the process, how it unlocks valuable lessons, and why growth, even the good kind, can be uncomfortable. They give great insight on how to address the negative narratives holding you back. They'll challenge the idea that positive change should be easy. The truth is, it's not easy to change. But fear not! They will also equip you with tools to reframe setbacks, build resilience, and ultimately, learn and grow from your experiences.

Tune in as Tom and Tab welcome author and sales leader Scott Edinger to the podcast. In this episode, we dive into Scott’s latest book, Growth Leader, designed to help seasoned pros and hungry novices unlock sustainable sales growth.Discover:- What it takes to become a growth leader who inspires meaningful change- How to create a sales experience that will increase your close rate- Tips to foster a collaborative and innovative culture-Strategies to empower and engage your team long-termYou won’t want to miss this opportunity to learn from one of the best in the business!This episode is created by ASLAN Training. ASLAN equips sales teams with the skills and knowledge they need to consistently win in today's competitive market. Visit ⁠https://aslantraining.com/⁠ to learn more about their sales training programs and resources.

In this episode, Tom and Tab talk about what it takes to actually get your emails read and not just seen then deleted. They emphasize the importance of answering these four questions: Who are you (are you a real person)? Can you solve my problem? What's next? How do I learn more? They also discuss the significance of subject lines and the need for a process in crafting compelling emails. This episode provides valuable insight for any business leader looking to break through the email noise. 

In honor of Valentine's day we wanted to talk about a relational need we all have… to be valued. We pulled this episode from the vault just for today because ASLAN partner Marc Lamson does such a great job explaining why meeting this need matters, from your customers to your spouse. We have a great discussion about why valuing others and paying attention can not only land you more business but, leave a lasting impact on everyone in your world. At ASLAN, we have a three part serve model - care more, learn more, and do more. This model positions you to stand out not simply because of how well you sell, but because of how much you care.