Voice Marketing with Emily Binder Emily Binder

82% of consumers say they want to buy from brands with values that align with their own (RetailBrew, 2022). I discuss what makes purpose-driven marketing work or fall flat.
(00:00) Introduction to Purpose-Driven Marketing
(1:22) Success of Nike's 30th anniversary "Just Do It" campaign, ft Colin Kaepernick, boldly aligned with Black Lives Matter movement
-“Believe in something. Even if it means sacrificing everything,” re: national anthem protest against police brutality arguably cost him his NFL career." -Forbes
-Impact on sales and cultural spotlight for Nike ($15 billion US market)
-Related Masters in Business podcast: Scott Galloway called Kaepernick ad the best brand move of 2018.
(3:30) Failure of Kendall Jenner Pepsi Ad
(05:12) Brands and Gender Activism
-Pinkwashing
-Importance of pay equity
(06:15) Environmental and social alignment (Meatless Mondays)
My podcast tools:
Record: emilybinder.com/riversideEdit with AI: emilybinder.com/descriptMics: beetlemoment.com/gear
Hire me (marketing & speaking):
ThinkersOne Videos: emilybinder.com/thinkersone
Consulting: emilybinder.com/call
Follow & connect:
This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates

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Forget consistency and try VARIETY. I explore the strategy used by two famous podcasters, focusing on variety in episode content, length, and style to keep the audience engaged and cater to different interests. Results: they top the charts for Business and for Society & Culture.
Trick question: How long should a podcast episode be?
Mini case study on strategy of Scott Galloway of The Prof G Podcast and Bethenny Frankel of Just B.
VIDEO - Watch this episode: youtube.com/emilybinder
Topics:
-Episode types, lengths, guest / host, and cadence (e.g. weekly)
-Significance of visuals
-Misconception of podcasting as marketing expense
-Unique KPIs
Timestamps:
(0:34) Prof G's Podcast Strategy and Episode Formats
(3:56) Variety in Bethenny Frankel's Podcast
(4:09) Long Game of Podcasting: Insights and Statistics
(5:27) Podcasting: A Marketing Perspective (ROI)
(6:11) Bethenny Frankel's Episode Types
(9:28) Why Use Episode Variety
(9:54) Key Takeaways
Links:
Just B with Bethenny Frankel
The Prof G Pod with Scott Galloway
The Algebra of Happiness (book)
Watch more mini-pod episodes here
Join my YouTube channel to access same-day responses, topic requests, & more perks
My tools:
Record audio or video: emilybinder.com/riversideEdit podcasts like a Word doc. emilybinder.com/descriptGear list: beetlemoment.com/gear
Work with me:
ThinkersOne videos: Zoom drop-in or keynote: emilybinder.com/thinkersone
Consulting session: emilybinder.com/call
Follow & connect:
This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email

Hosted on Acast. See acast.com/privacy for more information.

Are you listening with jackal or giraffe ears? Conversation tips from Nonviolent Communication. Plus: What's wrong with saying "I feel like you ___"?
Watch on YouTube
Show notes
Join my YouTube channel- access perks
Video episodes
Timestamps:
(1:00) Difficult conversations: giraffe vs jackal language (watch Short)
(1:37) Pop psychology
(1:50) Nonviolent request
(2:06) Saying 'I feel' to express thoughts (Lisa Rinna)
(3:11) Chris Voss: "it seems like..."
(4:15) Bethenny Frankel, Skinnygirl $100 million Beam. #rhony
(4:26) Real Housewives loud luxury
Links mentioned:
Watch Short: The Bethenny Clause
Episode: "Why You Need Nonviolent Communication"
Blog: Microsoft’s Culture
Books "Nonviolent Communication" and "Never Split the Difference"
My podcast tools:
Riverside: emilybinder.com/riversideDescript: emilybinder.com/descriptMy gear
Work w/me:
ThinkersOne videos and keynotes
Book a session: emilybinder.com/call
Follow & connect:
Podcast | My website | Beetle Moment | LinkedIn | X | Instagram | TikTok | YouTube | Email updates

Hosted on Acast. See acast.com/privacy for more information.

Podcasting is the highest leverage marketing activity you can do, but it's a long game and very misunderstood. People think they need a million downloads to have a 'successful' podcast; not true. At the same time, it's competitive but not as much as you think - hear why.
(0:10) Podcasting $4bn industry in 2024 (IAB)
(1:36) Big misconception new podcasters have: ad revenue
(3:10) 90% podfade
(4:10) Value of a subscriber
(6:00) Power of voice: sound is processed ten times faster than the blink of an eye
(6:25) Podcast subscribers are the most valuable type of follower. Related: You Need All Three: Ethos, Pathos, and Logos in Marketing
(7:30) YouTube Shorts: biggest marketing opportunity
(8:44) Wrong podcast goals
(9:00) How many podcast downloads is good?
(9:30) What is a good completion rate?
(10:00) How many listeners you want (considered purchase)
(11:00) Educated, solvent, interested
(12:05) Client testimonial from Laura (emilybinder.com/call)
Stats:
$4 billion industry 2024 (IAB)
51% of listeners pay attention to podcast ads more than other media (Edison Research)
56% consider purchasing after listening to a podcast ad (Edison Research)
76% convert after hearing sponsored content (National Public Media)
-Spiralytics 1/12/2024
My favorite podcast tools:
Record a podcast: emilybinder.com/riversideEdit audio or video like a Word doc: emilybinder.com/descriptPodcast gear list: wealthvoice.ai/gear
ThinkersOne: Send a 2-minute cameo, get a Zoom drop-in or virtual keynote: emilybinder.com/thinkersone
Podcast: emilybinder.com/podcast
Book a call: emilybinder.com/call
Follow & connect:
My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Get email updates

Hosted on Acast. See acast.com/privacy for more information.

Are you leading with the dream outcome, the likelihood of success, the price, or something else? Your customers want something high quality, guaranteed, fast, and easy. Hear the key ideas of Alex Hormozi's value equation from "$100M Offers", a helpful concept any business person or marketer can use regardless of your industry.
(0:29) Hormozi's value equation:
Dream outcome x likelihood of success
divided by
time delay x perceived effort
= value.
(1:30) Most brands get the top half of the value equation right.
The hard part is the bottom. (Hence "easy top, hard bottom".)
(4:24) When you should publish pricing
January Top 5: Every Tuesday this month, we're re-airing the top 5 most downloaded episodes of this podcast. Today concludes the mini-series, with this #1 most downloaded episode of the year. This episode originally aired 8/6/2023.
My favorite podcast tools:
Riverside: record audio or video podcast: emilybinder.com/riversideDescript: edit audio or video like a Word doc. emilybinder.com/descriptPodcast gear list (mic / camera / lighting): wealthvoice.ai/gear
ThinkersOne Videos: Send a 2-minute video kudos, inspo, or invite (like a Cameo). Order a Zoom drop-in or virtual keynote: emilybinder.com/thinkersone
Podcast home: emilybinder.com/podcast
Book a coaching session: emilybinder.com/call
Follow & connect:
My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Get email updates

Hosted on Acast. See acast.com/privacy for more information.

Think of your favorite TV commercial of all time. What made it memorable? It was probably that it told a story that resonated with you. Unlike straight feature benefit ads that you'll often see from CPGs, like detergent or toothpaste, or from insurance companies, really memorable advertising tells a story and triggers feelings. The same goes for public speaking and generally all marketing. Stats or data help, too. It's about blending them. If you’re deficient in any one of the three pillars of persuasion, it’s difficult to get anyone to believe you or care what you have to say. 
Hear more: You Need All Three: Pathos, Ethos, and Logos Marketing
January Top 5: Every Tuesday this month, we're re-airing the top 5 most downloaded episodes of this podcast. This was the #2 most popular. This episode originally aired 2/1/2021. Next week, tune in to hear the top episode of the year.
My favorite podcast tools:
Riverside: record audio or video podcast: emilybinder.com/riversideDescript: edit audio or video like a Word doc. emilybinder.com/descriptPodcast gear list (mic / camera / lighting): wealthvoice.ai/gear
Order my NEW virtual keynote on ThinkersOne: "Love Bombed then Ghosted: Online Dating Mistakes Your Brand Makes"
Podcast home: emilybinder.com/podcast
Book a coaching session: emilybinder.com/call
Follow & connect:
My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Get email updates

Hosted on Acast. See acast.com/privacy for more information.