Music Tectonics Rock Paper Scissors, Inc. PR firm

This episode contains a host of insider knowledge. For example, did you know that ideally your pitch to an investor would not go further out than the next twelve months? And that the strength of your team could be more important than your innovative idea. Join Dmitri for a rooftop discussion at SXSW 2024, as he talks with Xavier Péters of Lean Square about his thoughts for securing successful music tech startup funding. The conversation touches on a wide range of topics, including how to find increasingly organized angel investors, and what sectors Xavier is betting on in the coming year. 
 
Lean Square Investors
Wallifornia Music Tech Summit 2024 July 9-11
 
The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit musictectonics.com to find shownotes and a transcript for this episode, and find us on LinkedIn, Twitter, and Instagram. Let us know what you think! 
 

Vinyl provides a tactile connection to an artist, and stands as an artistic statement amidst the ephemeral nature of streaming. Join us as Tristra talks with Karlyn King, a researcher whose work attempts to decode the enigma of vinyl's unwavering charm. 
“We live in the post ownership economy. Music is just a rental service, you're renting the right to use it – like an apartment. Whereas the vinyl experience is completely different…We’re looking for concrete experiences. People are just looking for that little physical anchor.”

The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit musictectonics.com to find shownotes and a transcript for this episode, and find us on LinkedIn, Twitter, and Instagram. Let us know what you think!

How close are you to the exchange of money? Let's take some time to think through this most vital piece of the music tech startup equation. Money. Join Dmitri in this thought experiment as he goes deep – and works through the realities of building a startup within an ecosystem in which music is often undervalued. 

The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit musictectonics.com to find shownotes and a transcript for this episode, and find us on LinkedIn, Twitter, and Instagram. Let us know what you think!

In this week’s episode, we look at the explosion of Afrobeats through the lens of data. Christine Osazuwa, music data expert and Chief Strategy Officer at Shoobs, discusses how data can show us hidden stories behind the globalization of all sorts of genres: K-Pop, Reggaeton, Bollywood, and more. 
“Music drives culture, culture drives music, etc,” Christine says. “I find it really funny how people were shocked by the rise of Latin music while the Spanish speaking population in the U. S. grew exponentially. It was very obvious that this rise was going to become a thing ... when it comes to looking at U. S. census data.”
Christine highlights significant Afrobeats contributions from Nigerian and Ghanaian artists. She also delves into the unique ways small artists can leverage digital tools to examine data about their own listenership, particularly in regions where YouTube reigns supreme. Christine shares her excitement for new tools that help artists to genuinely connect with fans and tailor their marketing and distribution to their personal beat. Dmitri and Christine delve into the new possibilities for immersive fan experiences and hyper-localized artist promotion.
 
Fun things that Dmitri and Christine talked about:
Amapiano in the New Yorker
Amapiano Spotify playlist to get you started
SoundCloud Support with AI
Musiio
Fan Engagement!
Faveforfans
Openstage
Routenote
buildingstans
Sell Merch easily!
Hawkr
Christine’s Conference
Measure of Music Conference

The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit musictectonics.com to find shownotes and a transcript for this episode, and find us on LinkedIn, Twitter, and Instagram. Let us know what you think!

Venturing into the music tech startup scene requires more than just a bright idea; it demands a deep understanding of the music industry's unique challenges and opportunities. That's where Vickie Nauman, founder and CEO of CrossBorderWorks, steps in. On the latest Music Tectonics podcast, we tackle the nitty-gritty of transforming your innovative spark into a sustainable business. From identifying your real customers to deciding the right moment to assemble a powerhouse team, we cover the groundwork you need to solidify your startup's foundation.

The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit musictectonics.com to find shownotes and a transcript for this episode, and find us on LinkedIn, Twitter, and Instagram. Let us know what you think!

Join Dmitri and Tristra as they explore what’s happening right now in the wide world of music and tech. Using Rock Paper Scissors’ weekly newsletter, Rock Paper Scanner, as a jumping off point, Dmitri and Tristra discuss the TikTok/Universal game of chicken, Spotify’s payouts to the indies, and the current state of live music according to Live Nations earnings call. It’s a lot.
Subscribe here for weekly issues of the RPS Scanner
 
Links to articles discussed
The TikTok Showdown (for now)
Universal’s Music Isn’t on TikTok, But Artists Keep Using It Anyway
TikTok is removing tracks using UMPG-controlled compositions
Beyoncé’s TikTok Takeover Proves the Platform’s Power Persists
Kim Petras defends UMG over TikTok: ‘The intentions are noble’
Pew Research Center study shows ‘how US adults use TikTok’
Spotify
Spotify says independent music generated half of its 2023 payouts
Spotify Paid Out a Record $4.5B to Independent Labels & Publishers in 2023
Indie Payouts
Songwriters & Publishers Due Nearly $400M After Final Streaming Royalty Rate Determination


Live Nation 
LIVE NATION IS ‘SURPRISED AND THRILLED’ ITS ALL-IN TICKET PRICING IS A SUCCESS… AND 3 OTHER THINGS WE LEARNED ON THE COMPANY’S LATEST EARNINGS CALL
Live Nation reveals 20% growth for concert attendance in 2023
Vision Pro is not Google Glass (?) and some Roblox news
The latest Roblox music experience comes from… audio firm JBL
Apple’s Vision Pro headset is getting a DAW for musicmaking
There was a Vision Pro party in San Francisco — complete with people dancing and pinching the air
The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit musictectonics.com to find a transcript for this episode, and find us on LinkedIn, Twitter, and Instagram. Let us know what you think!