172 episodes
Subject Matter Ben Bradbury
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- Business
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4.2 • 38 Ratings
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Right now, millions of people are tuning into podcasts to be entertained, educated and inspired by creators just like you. But committing to a podcast is tough.
The number one way podcasts grow is word of mouth, so how do you create a show worth talking about? How else can you reach bigger audiences? And how do you eventually convert that audience into revenue?
This is the Subject Matter podcast, a show for aspiring creators wanting to build with audio. Hosted by Ben Bradbury, every episode is a golden nugget of everything he’s learnt as an aspiring creator, freelance podcaster, and agency owner. Now Head of Audio at Workweek, Ben and the team are producing incredible podcasts from talented creators. If you’re looking to build, grow and monetize your audience, just like they are, this is the show for you.
Here’s what you can expect from this season.
We’ll have 2 types of episodes: In-depth interviews, and bite-sized commentary. With the interviews you’ll hear from subject matter experts, learning how they got started in the audio space, and into the weeds of how they maximize the impact of their audio. You’ll get actionable insights into growing and monetizing your content, from guests who practice exactly what they preach.
They’ll also be short episodes including commentary from each interview, diving into case studies you can learn from, and providing practical tips to make your show worth listening to. If you want to make the most of the audio revolution, you’re in the right place.
New episodes dropping May 23, with four new episodes every week after that.
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S7 Ep11: Tommy Yionoulis: How Merging Creativity And Discipline Makes You More Consistent
It’s not exciting, it’s not sexy but managing your operations is going to make you a more consistent creator and reduce stress. How? Tommy Yionoulis unpacks his playbook.
Tommy is the Founder of OpsAnalitica, the easy-to-manage operations analytics platform, that helps business owners identify and remediate problems, in real-time.
Ben and Tommy get into how OpsAnalitica turns human activity into measurable data, why writer’s block is for amateurs, and why merging creativity with discipline is the ultimate win.
Follow Tommy:
LinkedIn: linkedin.com/in/tommyy
And if you want to get into conversation with Ben, give him a follow at: twitter.com/benbradbury_ -
S7 Ep10: Why It Pays To Own A Narrative
Storytelling isn’t a nice-to-have, it’s the fuel that powers creators and operators. Find out how to harness the power of narrative.
Ben dives into a five-minute breakdown of how to narratives builds culture, asks some questions designed to guide you towards your North Star, and offers up practical ways of how to shape your storytelling for your unique audience.
Grab a pen for the inside scoop on building your creator brand.
And if you want to get into conversation with Ben, give him a follow at: twitter.com/benbradbury_ -
S7 Ep9: The Role of Social in your Media Ecosystem
Why is your social media like a department store? Ben gets into it in this five-minute run down.
There are plenty of social media strategies out there but as a creator what do you really want from your posts?
Ben goes through picking a channel, creating your content flywheel, and using your feeds to lead your audience to even more of your content.
And if you want to get into conversation with Ben, give him a follow at: twitter.com/benbradbury_ -
S7 Ep8: Why Data Matters To Your Media Business
What’s the most valuable resource in the world? That’s right, data. Find out how to use it to drive your media business.
When you own your data, you own the ability to attract sponsorship, address audience pain points and create the kind of content your listeners are really looking for.
Ben gets into how and why first-party data is where it all starts.
And if you want to get into conversation with Ben, give him a follow at: twitter.com/benbradbury_ -
S7 Ep7: How To Scale Your Time As A Creator
Why do some people seem to pack so much more into their day? The secret is learning to scale your time. Ben unpacks how.
Whether you’re a creator or operator, learning how to manage your time effectively is key to success. In this five minute run-through, Ben shares how to repurpose content, why one plus one equals three, and what exactly he means by low leverage work.
And if you want to get into conversation with Ben, give him a follow at: twitter.com/benbradbury_ -
S7 EP6: How to Beat Creator Isolation and Build Brand Relationships With Grace Murray, Fohr.
Being a creator can be isolating. And for brands to get the best from creators, they need support. Find out how Grace is bridging the brand/creator gap at Fohr.
Fohr is the ambassador marketing company on a mission to create better brand/influencer partnerships.
Ben and Grace dig into why building connection between influencers and brands is the secret sauce to great content, how pain points on both sides are constantly evolving and Grace’s 3-point framework to motivate creative talent.
Follow Grace:
LinkedIn: linkedin.com/in/grace-murray-11920946
And if you want to get into conversation with Ben, give him a follow at: twitter.com/benbradbury_
Customer Reviews
10/10 from me! 🤩
Ben’s passion for self-development is evident in every episode, and I appreciate the attention to detail in sound and production. Thank you for sharing your knowledge and perspective with the world!
Great resource
Thanks for making an awesome podcast. I find actionable gems here all the time. 💎💎
Fascinating guests and interviews
One of my faves!