How to Scale a Video Business with Den Lennie Den Lennie

Dive into this inspiring episode as Den explores Sam's entrepreneurial voyage from a passion for video to spearheading a successful business in the live streaming and AV industry. 

From navigating the complexities of COVID-19 to acquiring another company, Sam offers invaluable insights into the trials and triumphs of business expansion, the efficacy of active marketing, and the indispensable role of community and mindset in attaining success. 

Whether you're an aspiring business owner or in the process of scaling your venture, this episode is brimming with practical advice and genuine experiences to inspire and steer you on your entrepreneurial path.


Here's a sneak peek of what you'll hear:
Introduction to Sam's journey from filming action sports as a youth to becoming a prominent figure in the live streaming and AV sector.

How the COVID-19 pandemic unexpectedly amplified the need for live streaming services, propelling Sam's business into new heights.

The strategic advantages and outcomes of acquiring an additional AV company to bolster Sam's business positioning for future success.

Insights into the obstacles encountered while scaling the business, emphasizing systematization, staffing challenges, and project management.

The critical role of active marketing, with a spotlight on LinkedIn strategies, in driving business growth and establishing a strong industry presence.

The value of being part of a business accelerator community for support, learning acceleration, and accountability.

Sam's personal reflections on managing stress, the power of a positive mindset, and his quest for achieving a balance that fulfills his life goals.

Encouragement for budding entrepreneurs to pace their journey, savor the process, and methodically build a business that aligns with their vision.
Sam Lecon's website: https://www.streamadelaide.com.au/
Support the show
Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/
Get more great resources over at https://www.denlennie.com/

In this episode, Den addresses a pressing concern echoing through the video business community in March 2024: the challenge of articulation. This episode is a deep dive into why so many videographers are finding it difficult to communicate the unique value they bring to their target markets, directly impacting their ability to attract and secure work. 

Den unpacks the essence of marketing as not just a tool but a necessity for survival in the competitive videography landscape. By breaking down the process into digestible, actionable steps, this podcast promises to equip you with the strategies needed to redefine your marketing efforts, helping you to not only stand out but thrive.

Here's a sneak peek of what you'll hear:
Unveiling the Articulation Challenge. An exploration of marketing fundamentals: delivering the right message to the right audience at the perfect time.

Overcoming Creative Hurdles. The destructive cycle of inactivity and its impact on business flow, highlighting the crucial role of consistent marketing.

Strategic Market Engagement. Emphasis on the importance of niche specialization and using a 'profit per day' metric to pinpoint the most profitable client segments.

Innovative Client Acquisition Tactics. Leveraging LinkedIn for strategic marketing, emphasizing the importance of consistent engagement to remain top of mind.

Real-world Success Stories. The critical need for patience and persistence in building a successful business and fostering market trust.Support the show
Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/
Get more great resources over at https://www.denlennie.com/

In this episode, Den provides a curated list of essential reads for videographers and creative entrepreneurs, aiming to inspire, educate, and drive transformative approaches to business and personal development. Highlighting books on a range of topics from building a sellable business to cultivating success through daily habits, Den shares insights on applying these lessons broadly across entrepreneurial endeavors for strategic growth. 
Here's a bullet list of the books mentioned with a short summary of each:


Built to Sell by John Warrillow: Highlights the journey of a graphic designer evolving from freelance to owning a sellable business, underscoring the significance of systemization and operational independence.

One Page Marketing Plan by Alan Dib: Offers a streamlined strategic marketing overview, providing actionable insights on market understanding and message crafting within a single-page framework.

Extreme Ownership by Jocko Willink and Leif Babin: Delivers leadership lessons from former Navy SEALs on taking full responsibility in life and business, translating military discipline into personal and professional growth strategies.

The Road Less Stupid by Keith J. Cunningham: Focuses on smarter business decision-making, advocating for reflective thinking time to avoid common business errors, with direct advice on strategic planning.

Great by Choice by Jim Collins: Analyzes the success of companies in tumultuous conditions through the "20 Mile March" concept, promoting consistent, disciplined progress with insights from historical explorations.

Can't Hurt Me by David Goggins: Chronicles Goggins' transformation from adversity to becoming a top endurance athlete, inspiring readers to surpass mental limits and explore untapped potential.

Your One Word by Evan Carmichael: Encourages identifying a singular, powerful concept to drive business and personal ethos, simplifying success into one guiding principle.

Atomic Habits by James Clear: Details the impact of small, daily habits on achieving significant, long-term goals, emphasizing the compound effect of routine actions.

The Rockefeller Habits by Verne Harnish: Inspired by John D. Rockefeller's strategies, this book offers a structured approach to business scaling with a focus on strategic planning and goal achievement.

Die With Zero by Bill Perkins: Challenges traditional financial planning, advocating for spending wealth on life experiences to ensure a fulfilling life without regrets of unused wealth.

$100 Million Offers by Alex Hormozi: Teaches the art of creating compelling offers with principles of direct response marketing, aimed at maximizing business growth and customer value.

Work Less, Make More by James Schramko: Shares strategies for optimizing business efficiency to enhance income while minimizing work hours, targeting entrepreneurs desiring work-life balance.

Business for Filmmakers by Den Lennie: Offers unfiltered advice on building a lucrative videography business, addressing practical aspects from passion to profit.

The Filmmaker's Guide to Budgets and Quotes by Den Lennie: Focuses on financial strategies for filmmakers, with tips on boosting production profit margins through effective budgeting and quoting.Support the show
Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/
Get more great resources over at https://www.denlennie.com/

In this episode, Den discusses effective strategies for handling sales calls in the video production business. He emphasizes the importance of building rapport early in conversations and maintaining an authoritative position. The main focus is on a systematic approach to sales, distinguishing between 'warm' leads and other inquiries, and handling the common urgency for price quotes from potential clients.

Here's a sneak peek of what you'll hear:


Focus on Sales Calls: Strategies for effective sales calls in video production business.

Building Rapport: Importance of establishing rapport early in the sales conversation.

Maintaining Authority: Techniques to maintain an alpha position during sales discussions.

Handling Price Inquiries: Addressing clients' urgency to know the price and guiding the conversation effectively.

Sales as Art and Science: Acknowledging sales requires both skill and systematic approach.

The Three-Part System: Identifying the problem, understanding the client's goal, and envisioning the future scenario.

Client Engagement: Strategies for engaging clients in discussing their business, problems, and goals.

Assessing Client Needs: Questions to assess the client's needs, goals, and expectations.

Building Trust: Tips for establishing trust and assessing client's motivation and urgency.

Price Discussion: Navigating the conversation to a budget discussion and handling price objections.Support the show
Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/
Get more great resources over at https://www.denlennie.com/

In this episode, Den discusses the common challenges videographers face in January, often referred to as the "January blues." These challenges include financial strains, feeling demotivated, and the loneliness that comes with running a business. 

Den shares insights from a recent two-hour coaching call with the Video Business Accelerator Elites, emphasizing the importance of community and mentorship in overcoming these challenges.


Here's a sneak peek of what you'll hear:


The recurring nature of the January blues and the impact on videographers' enthusiasm and optimism.

The financial pressures faced at the start of the year, including late payments and an empty bank account.

The importance of being part of a coaching community to avoid making rash decisions and to gain new perspectives.

Strategies for scaling a video business, not just in size but in fitting one's personal goals and lifestyle.

The significance of having a strategic plan and clear goals, both financially and personally.

The value of consistency in running a successful video production business and setting realistic expectations.Support the show
Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/
Get more great resources over at https://www.denlennie.com/

Dive into this enthralling episode of the 'How to Scale a Video Business Podcast' with Den Lennie. Experience a captivating journey from humble beginnings in 2009 to the realization of a dream lifestyle in Australia. 

This episode is a treasure trove of insights on balancing entrepreneurial aspirations with personal goals, the nuanced challenges of business growth, and the art of aligning your work with your values. 

Join Den as he offers a candid, personal narrative filled with lessons and inspiration for entrepreneurs at all stages of their business journey.
Here's a sneak peek of what you'll hear:
Beginnings and Dreams: Reflections on the business's early days in the UK, emphasizing the perseverance required to achieve long-term goals.

Entrepreneurial Challenges: Discussing the stark realities and unexpected challenges in the initial years of business and how to navigate them.

Decade of Evolution: Insights into the business's growth and maturation over 10 years, focusing on efficiency and quality.

Future Plans and Work-Life Harmony: Strategies for reducing Den's day-to-day business involvement to achieve better work-life balance.

Defining Success: Exploring the concept of a vision board and personal definitions of success.

Australian Adventure: The tale of moving to Australia and the journey towards buying the dream home.

Strategic Property Decisions: Tactics used in buying and selling properties, including leveraging the same agent for continuity.

Value-Aligned Business Practices: Emphasizing the importance of aligning business operations with personal values and goals.

Upcoming Events and Podcast Pause: Announcing upcoming client events and a brief break in the podcast schedule due to the house move.Support the show
Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/
Get more great resources over at https://www.denlennie.com/