Pragmatic Talk Scot Westwater

How can you create content that delivers for your audience and your business? Listen to this episode of Pragmatic Talk to find out.

Welcome back to another episode of Pragmatic talk, the show where we go deep on the topics of marketing and technology to help you level up your marketing efforts.

Joining us today is content marketing expert Christoph Trappe.

Christoph helps companies share their unique stories more efficiently to reach prospects and retain existing customers He has run content marketing campaigns across many industries, including health care, nonprofits, SaaS, publishing and professional services. He has led teams of journalists, content creators, strategists and designers to successfully drive results.

Today, he’s a global top 14 content marketer and top 100 digital marketer. His blog has been listed as a valuable resource in the marketing industry.

Topics we cover:

What is content marketing?

The accidental SEO strategy

How to convert high performing content into an email subscription

Insights from his latest book - Content Performance Culture

Links mentioned in the show:

Website: https://www.authenticstorytelling.net

Content Performance Culture Book: https://www.amazon.com/Content-Performance-Culture-Christoph-Trappe-ebook/dp/B0821TZM1H/ref=sr_1_1?dchild=1&keywords=christoph+trappe&qid=1596573292&sr=8-1

LinkedIn: https://www.linkedin.com/in/christophtrappe/

Twitter: https://twitter.com/CTrappe

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If you enjoyed this episode, Please rate/review and subscribe to ensure you stay up to date with the latest episodes from Pragmatic Talk.

Connect with Scot: http://bit.ly/scotwestwater

Connect with Susan: http://www.bit.ly/susanwestwater

How do you make sure your content is delivering the right message to the right person at the right time? Listen to this episode of Pragmatic Talk to find out.

Welcome back to another episode of Pragmatic talk, the show where we go deep on the topics of marketing and technology to help you level up your marketing efforts.

Today we have another great episode for you. Joining us is Zach Messler. Zach spent 20 years practicing and leading product marketing for B2B tech companies, teaching non-technical sales pros to explain complex software to executive buyers.

And today he works with founders of high-growth B2B technology companies to transform their messaging, reposition products, and teach and empower individuals and teams.

Topics we cover:

3 questions to ask yourself to make sure your message is clear - What is it? What does it do? Why does it matter?

Why personas or customer avatars are no longer enough - you need to go deeper

His experience with Speakers Who Dare and why it's so important to be heard and how you can stand out

A super natural experience the three of us shared while at dinner in Charleston



Links mentioned in the show:

Website: https://www.zachmessler.com

LinkedIn: https://www.linkedin.com/in/zachmessler/

90 minute clarity call session offer: http://www.bit.ly/getsuperclear

The importance of being heard: https://www.youtube.com/watch?v=g8cK4vHtuM8&t

The key to the universe: https://www.linkedin.com/pulse/key-universe-zach-messler/?trackingId=ILp5wYKVTRCEFZuGeifUeA%3D%3D



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If you enjoyed this episode, Please rate/review and subscribe to ensure you stay up to date with the latest episodes from Pragmatic Talk.

Connect with Scot: http://bit.ly/scotwestwater

Connect with Susan: http://www.bit.ly/susanwestwater

How does being a musician, a classically trained vocalist and an on stage performer lead someone to a career in marketing? Stay tuned to find out.

Welcome back to another episode of Pragmatic talk, the show where we go deep on the topics of marketing and technology to help you level up your marketing efforts.

Today we have another great episode for you. Joining us is Brandee Sanders who is an Award-winning woman in tech that blends creative, commerce and content one dynamic enterprise at a time.



Topics we cover:

How Brandee went from stage performer to digital marketing maven

An early lesson from Brandee's past that will help marketers get ready for the big shift in consumer behavior that's happening right now

What Voice commerce will look like over the next few years

How organizational buy in is critical for digital transformation efforts

Why measurement and results act as a shield for you and your marketing team



Links mentioned in the show:

https://www.brandeesanders.com/

https://www.linkedin.com/in/brandeesanders/



If you enjoyed this episode, Please rate/review and subscribe to ensure you stay up to date with the latest episodes from Pragmatic Talk. 


Connect with Scot: http://bit.ly/scotwestwater

Connect with Susan: http://www.bit.ly/susanwestwater

Welcome to another Pragmatic Talk Minute - a bite-sized rundown of various digital marketing and Voice related topics from Susan and Scot Westwater.

In this episode we cover how you can learn about your audience even when you don't have unlimited time and budget.

If you like this format, you'll love our Amazon Alexa flash briefing. To enable it, go to the Alexa skill store and search for Pragmatic Talk A Voice Marketing Flash Briefing

Looking for more information like this? Check out our new book: www.VoiceStrategyBook.com

Welcome to the first Pragmatic Talk Minute - a bite-sized rundown of various digital marketing and Voice related topics from Susan and Scot Westwater. 

In this episode we cover what customer centricity is and what it means to be customer centric. 

If you like this format, you'll love our Amazon Alexa flash briefing. To enable it, go to the Alexa skill store and search for Pragmatic Talk A Voice Marketing Flash Briefing

Looking for more information like this? Check out our new book: www.VoiceStrategyBook.com 

Welcome back to another episode of Pragmatic Talk hosted by Scot and Susan - the husband and wife team behind Pragmatic Digital. In this episode, we talk about our key take aways from Voice Summit 2019 and things to consider as we move into 2020 and beyond. 

We also touch on our Voice Summit session which focused on creating a business case for Voice and the framework Susan rolled out to help you identify where Voice makes sense during the path to purchase.  

Voice Summit Presentation Slides: http://bit.ly/PragmaticNowWhat  

Pragmatic Voice Experience Framework:  http://bit.ly/PragmaticVEFramework https://www.pragmatic.digital  

You also can watch this episode on YouTube: https://www.youtube.com/watch?v=HyeOg1PHRN0&t=2s&frags=pl%2Cwn

@PragmaticDigitl  

Flash Briefing: "Alexa, Launch Pragmatic Talk" 

Alexa Skill: "Alexa, Launch Voice Facts"