Michael Boezi: Consider the Source Michael Boezi

Good or bad, transitions are the interesting parts of life. And I'm definitely in a transitional period at the moment. With that, here's an announcement: 

“Leaving” is my 1st new studio single in 10 years! It's now live on all streaming platforms: Spotify, Pandora, Apple, Amazon, or Bandcamp. This episode is a little background on the track.

Links from the episode:

Subscribe to the music side of me: https://michaelboezi.com/subscribe
Exclusives and early access for patrons: https://patreon.com/mboezi


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Support this podcast: https://podcasters.spotify.com/pod/show/mboezi/support

In your marketing, does what you say about yourself match what your customers say about you? If it doesn’t, you may have a trust problem – and you may not get a second chance to repair the damage. 


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Support this podcast: https://podcasters.spotify.com/pod/show/mboezi/support

I often produce little mini-series within this podcast. This structured way of writing is how I prefer to work, because it keeps me on track. It's good for my audience too – and I have the data to back that up. So, would this method work for you? Let's take a look.

In the episode, I referenced a couple recent mini-series in this podcast:


Repurposing Content Series (6-part series) http://bit.ly/reuse-of-content
The Social Media Strategy Series (16-part series) http://bit.ly/social-media-strategy-series

But they don't have to all be long series! You can produce small, structured pieces that are worthwhile too. Here are a couple that are only 2-3 segments:


Overcoming the Resistance to Social Media http://bit.ly/resistance-to-social-media
Syndicating Content Safely for SEO http://bit.ly/syndicating-content


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Support this podcast: https://podcasters.spotify.com/pod/show/mboezi/support

In today's world, the selling process really is about teaching. Here's my method to streamline the process of creating a online course that you can use for customer acquisition, customer on-boarding, or just to "productize" your knowledge and create a new revenue stream.

Sign up for my online course on the topic: https://controlmousemedia.com/repurposing-content


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Support this podcast: https://podcasters.spotify.com/pod/show/mboezi/support

If you're not repurposing blog content for your social posts, you are missing a huge opportunity to save time and effort. In this episode, I cover how to reuse the meta description, the post excerpt, and the post content itself so you can streamline your social media activities.

This is what I call my Downstream Method. I also have an Upstream Method, which is the topic of the episode before this one.

Sign up for my online course on the topic: https://controlmousemedia.com/repurposing-content


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Support this podcast: https://podcasters.spotify.com/pod/show/mboezi/support

Have you ever thought about writing a book, but can't find the time? In this week's episode, I lay out my entire blog-to-book process – from planning to execution. It allows you to achieve two goals at the same time: Completing a large project and building an audience while you do it. 

This is what I call my Upstream Method. I also have a Downstream Method, which I'll get into in the next episode. 

Sign up for my online course on the topic: https://controlmousemedia.com/repurposing-content


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Support this podcast: https://podcasters.spotify.com/pod/show/mboezi/support