100 episodes

In an age of profound change, how must arts administrators evolve so our organizations stay relevant and thrive?

It starts by asking tough questions and seeking fresh perspectives.

CI to Eye is a podcast tailor-made for arts administrators. It’s hosted by Priya Iyer and Erik Gensler, the President and Founder of Capacity Interactive (CI), a digital marketing consulting firm for the arts.

From arts leadership to organizational culture, digital marketing deep dives and cutting edge innovation, CI to Eye is your one-stop shop to help you market smarter. Episodes include:

CI to Eye Interview - Expert perspectives on timely topics.
Media Moment - Insight and inspiration from the arts and beyond.
Digital Download - The latest in digital marketing to help you stay ahead of the curve.
CI’s Stance - The inside scoop on experimentation, exploration, and innovation at CI.
Coming Up - Events, resources, and content from CI to help you market smarter.

If you’re an arts administrator, you don’t want to miss these conversations created to spark your imagination and encourage you to think and grow in new ways.

Please join us to CI to Eye.

CI to Eye Capacity Interactive

    • Business
    • 4.9 • 93 Ratings

In an age of profound change, how must arts administrators evolve so our organizations stay relevant and thrive?

It starts by asking tough questions and seeking fresh perspectives.

CI to Eye is a podcast tailor-made for arts administrators. It’s hosted by Priya Iyer and Erik Gensler, the President and Founder of Capacity Interactive (CI), a digital marketing consulting firm for the arts.

From arts leadership to organizational culture, digital marketing deep dives and cutting edge innovation, CI to Eye is your one-stop shop to help you market smarter. Episodes include:

CI to Eye Interview - Expert perspectives on timely topics.
Media Moment - Insight and inspiration from the arts and beyond.
Digital Download - The latest in digital marketing to help you stay ahead of the curve.
CI’s Stance - The inside scoop on experimentation, exploration, and innovation at CI.
Coming Up - Events, resources, and content from CI to help you market smarter.

If you’re an arts administrator, you don’t want to miss these conversations created to spark your imagination and encourage you to think and grow in new ways.

Please join us to CI to Eye.

    Staging Classical Works for Today’s Audiences

    Staging Classical Works for Today’s Audiences

    What do we do when “the classics”—those canonical treasures that embody the rich traditions of our genres—start to feel outdated for today’s audiences, or even at odds with our missions?
    In today’s episode, we take a close look at celebrated works from the classical Western canon that include harmful portrayals of non-Western cultures, and hear how one artist is taking action to prune and preserve the art he loves.
    Artist and advocate Phil Chan shares how performing arts organizations can approach works from the classical Western canon with enhanced cultural sensitivity and authenticity. He offers tips and real-world examples for updating outdated representations of non-Western cultures while maintaining the integrity of these works.
    LINKS:
    Final Bow for Yellowface
    Gold Standard Arts Foundation
    Boston Lyric Opera | The Butterfly Process
    Dance Magazine | Indiana University Removes Offensive Caricatures in New Productions of The Nutcracker and La Bayadère

    • 40 min
    Transformational Leadership

    Transformational Leadership

    Holding the artistic reins of an organization is no easy feat—especially when that organization has been around for generations and has a deep-rooted legacy. As a leader, how do you honor the rich history of your institution while effectively steering it into the future? 
    As New York City Ballet celebrates its 75th anniversary season, Artistic Director Jonathan Stafford reflects on the Company’s continued evolution, how they’ve adapted to this new digital era, and the unique challenges of leading such a storied cultural entity.

    • 40 min
    Your 2024 Digital Priorities: Part Two

    Your 2024 Digital Priorities: Part Two

    The changing digital landscape might present challenges, but it also presents a great opportunity to reassess and refocus as we head into a new era of digital marketing. 
    At CI, we pinpointed five key areas that will set arts and cultural institutions up for success in 2024. Catch up on the first two priorities in Part One, then delve into the final three priorities in today’s episode. You’ll get insights and tips from CI consultants so you can confidently navigate the changing digital landscape, drive results for your organization, and refocus as we head into a new era of digital marketing. 

    • 37 min
    Your 2024 Digital Priorities: Part One

    Your 2024 Digital Priorities: Part One

    From the rise of AI-driven advertising to the imminent third-party cookie crunch—which developments deserve your valuable time and attention in 2024?
    At CI, we pinpointed five key areas that will set arts and cultural institutions up for success in 2024. Join us over the next two episodes as we delve into each area so you can confidently navigate the changing digital landscape, drive results for your organization, and refocus as we head into a new era of digital marketing. 
    Crank the volume on Part One, and be on the lookout for Part Two in the coming weeks. We’ll round out the list of priorities and offer even more tips and insights from CI consultants.
    LINKS:
    Capacity Interactive | Your 2024 Digital Priorities
    Pew Research Center | How Americans Use Social Media

    • 29 min
    Decolonizing Classical Music

    Decolonizing Classical Music

    Happy Black History Month, podcast listeners! Our latest episode coincides with the vibrant celebrations of Black history and shines a spotlight on the incredible contributions of Black and Brown composers, whose musical genius continues to enrich the classical repertoire.
    Join us as we journey deep into the world of classical music—how we define it, how we enjoy it, and how we ensure everyone feels welcome and represented in our concert halls. This conversation is just the start of breaking down barriers to attendance and ensuring classical arts organizations connect with audiences for generations to come.
    LINKS
    Loki Karuna (Formerly Known As Garrett McQueen)
    Star Tribune | Radio Host Garrett McQueen Agitates for Change While Elevating Black Artistry
    New York Times | Pandemic Woes Lead Met Opera to Tap Endowment and Embrace New Work
    NPR | Terence Blanchard Makes History At The Metropolitan Opera

    • 35 min
    Words of Inspiration To Power 2024

    Words of Inspiration To Power 2024

    CI to Eye is back with a healthy dose of inspiration to help you re-center at the top of the new year.
    In 2023, we spoke with remarkable thought leaders both within and beyond the realm of the arts. Guests ranged from executive directors and arts researchers to experts in DEIBA. They all answered the same question: "If you could broadcast one message to executive directors, leadership teams, staff, and boards of thousands of arts organizations, what would it be?"
    We call this their “CI to Eye moment,” and in this special episode, Dan revisits these key insights to offer encouragement and perspective for the year ahead.
    QUICK LINKS
    Capacity Interactive | Boot Camp 2024 Registration

    • 16 min

Customer Reviews

4.9 out of 5
93 Ratings

93 Ratings

A.L.Davis ,

Awesomeness!

Thank you for making this content accessible. It’s served as an aid on my journey at my organization, and it’s made me a better marketer. Make time to listen to this podcast a “hell, yes!”

MRO__1 ,

A must for arts administrators

Such a great episode and general overall podcast.
CI gives well-rounded insight to all aspects of arts administration, not just marketing. I am a graduate student preparing to write my thesis for this field and I will be referring back to episodes for reflection and inspiration.

Kathleen C Texas ,

Absolutely necessary for all artistic leaders

Don’t be fooled by the awkward intro music (which sounds like perfect background for a herd of elephants comically making their way to a watering hole on a lazy afternoon). This podcast has inspired me, taught me, and motivated me to make myself and my organization better in unexpected ways.

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