58 episodes

Let’s be totally honest - marketing is freaking hard, especially for total newbies. It’s also expensive to hire people to do it for you. But, you can do hard things and, with the help of this podcast, you can learn to do your own marketing. Welcome to the DIY Marketing School Podcast, designed to kick your marketing butt into gear. Host, Melanie Dyann Howe helps Do-It-Yourself Marketers learn and apply today’s best marketing methods to grow their business. You’ll learn about social media strategies, productivity tips, and business methods that will empower and equip you to say, “Heck yes I can do this!” Melanie has years of experience helping DIY Marketers learn and apply today's best marketing methods to grow their business. In each episode, you'll learn DIY Marketing methods to grow your business without spending a fortune on advertising and outsourcing your marketing. Get ready to learn and grow with Melanie and become a confident and excited DIY Marketer of your own. Subscribe now to uplevel your business marketing. You don't want to miss a single episode!

DIY Marketing School with Melanie Dyann Howe Melanie Dyann Howe

    • Business
    • 5.0 • 23 Ratings

Let’s be totally honest - marketing is freaking hard, especially for total newbies. It’s also expensive to hire people to do it for you. But, you can do hard things and, with the help of this podcast, you can learn to do your own marketing. Welcome to the DIY Marketing School Podcast, designed to kick your marketing butt into gear. Host, Melanie Dyann Howe helps Do-It-Yourself Marketers learn and apply today’s best marketing methods to grow their business. You’ll learn about social media strategies, productivity tips, and business methods that will empower and equip you to say, “Heck yes I can do this!” Melanie has years of experience helping DIY Marketers learn and apply today's best marketing methods to grow their business. In each episode, you'll learn DIY Marketing methods to grow your business without spending a fortune on advertising and outsourcing your marketing. Get ready to learn and grow with Melanie and become a confident and excited DIY Marketer of your own. Subscribe now to uplevel your business marketing. You don't want to miss a single episode!

    Differences Between Short Form Video, Pre-Recorded Video, and Live Video

    Differences Between Short Form Video, Pre-Recorded Video, and Live Video

    When it comes to building an effective content strategy, it's important to recognize the various options for video. Video is one of the most impactful formats you can create in modern day marketing. 

    But, each format has a specific purpose. In this episode I explain how I feel about short form and viral video, pre-recorded video, and live video. 
    Short Form - AttractVOD - Attract, Educate and ServeLive - Nurture, Build Relationships, and Gain TrustI break it down and also explain why I believe so strongly that everyone marketing themselves should be including live video in their content strategy.

    Links Mentioned in this Episode:
    Get a 14-Day Free Trial of StreamYard with My Partner Link
    Join the DIY Marketing With Melanie Facebook Group
    Subscribe to my YouTube Channel
    More Episodes about Live Video


    Support the showGet a 14-Day Free Trial of StreamYard with My Partner Link
    Learn more from me on YouTube

    • 28 min
    How to Get Unstuck with These Mindset Shifts

    How to Get Unstuck with These Mindset Shifts

    A common thread in business owners and online entrepreneurs is how often we can get stuck due to the sneaky voices in our head. Whether it be due to perfectionisms, fear of rejection, overwhelm, or overthinking - it happens to us all.

    I got inspiration to record this episode after talking things through with one of my great friends and amazing entrepreneurs who was feeling stuck.  95% of being stuck is in your head...your mindset. I've dealt with these challenges my entire time being self-employed and I'm grateful to be in a place where I can share some tips to help you get unstuck too.

    Links Mentioned in This Episode
    James Hicks's YouTube Channel
    B-Minus Work Episode on Amy Porterfield's Podcast
    My episode about Sucking First
    Support the showGet a 14-Day Free Trial of StreamYard with My Partner Link
    Learn more from me on YouTube

    • 25 min
    Grow Your Audience Organically With These Content Strategies

    Grow Your Audience Organically With These Content Strategies

    Let's be honest here, growing an audience on social media, especially YouTube can take a lot of effort and time. You can potentially speed the process up with paid advertising but if you're on a tight budget, you might not be ready for that.

    I'm sharing 3 strategies that are proven to help you grow your audience organically. I've used these exact strategies to reach the coveted first major YouTube milestone of 1000 subscribers.

    These strategies all revolve around the concept of collaborations and virtual networking through interviews. You'll find new followers, but you'll also create a snowball effect for your virtual networking journey.

    Enjoy this Topic? Other Episodes You May Like:
    Episode 43: Seven Ways to Show Up Online
    Episode 46: Five Ways to Get Bigger Results With Online Networking
    Episode 41: How to Make it Easier To Create More Live Videos



    Support the showGet a 14-Day Free Trial of StreamYard with My Partner Link
    Learn more from me on YouTube

    • 32 min
    Five New Ways to Measure Your Success

    Five New Ways to Measure Your Success

    It's easy to get caught up in the number of followers, the number of likes and comments, the number of downloads, the number of video views, how much revenue got deposited into your bank account, etc. The list goes on. 

    These are in fact some of the ways we can measure our progress and success, but there are more ways we need to be fueling our journey to move forward as entrepreneurs.  In this episode, I'm going to share five new ways for you to measure your success.  
    Support the showGet a 14-Day Free Trial of StreamYard with My Partner Link
    Learn more from me on YouTube

    • 32 min
    Stop Creating Content for The Algorithms

    Stop Creating Content for The Algorithms

    Creating content on social media should have some strategy behind it. This is something we talk about a lot. One of the things you've probably tried to focus on is creating content the social media algorithms favor.

    I believe when we start putting the algorithms first, we're missing out on the most important piece of the puzzle...our audience. In all honesty, if you focus on creating great content that serves your audience, you shouldn't need to worry about the algorithms.

    If you need to get up to speed on what we're even talking about check out this previous episode about social media algorithms.
    https://www.melaniedyann.com/blog/episode-4-what-the-heck-is-the-social-media-algorithm


    Support the showGet a 14-Day Free Trial of StreamYard with My Partner Link
    Learn more from me on YouTube

    • 19 min
    Should You Add a Digital Course to Your Business, with special guest Amy Porterfield

    Should You Add a Digital Course to Your Business, with special guest Amy Porterfield

    It's possible that creating a digital course has never even crossed your mind. But, here me loud and clear when I say, every business should consider adding a digital course to their revenue plan. We all have something to teach, and when you use an online course (e-learning) to help people learn new skills or work through a process you can make a greater impact without having to spend extra time in your business.

    Digital Courses make it possible for you to help more people than you can when you're trading time for dollars or only able to serve people in your local community through in-person services.

    In this very special episode, I interview the one and only, Amy Porterfield to talk about how you can start creating a digital course.

    You'll learn how to come up with a course topic, how to discover your next steps in creating a course, and you'll hear Amy's advice on how to overcome the fears you may have inside of you.

    About Amy Porterfield:
    Amy Porterfield is an online marketing expert and the host of the top-ranked podcast, Online Marketing Made Easy. Before building a multi-million dollar digital course business, Amy worked with mega-brands like Harley-Davidson and Peak Performance Coach, Tony Robbins, where she oversaw the content team and collaborated on ground-breaking online marketing campaigns. Through her bestselling courses and popular podcast, Amy’s action-by-action approach proves that even the newest online entrepreneurs can bypass the overwhelm, and instead generate exciting momentum as they build a business they love.

    Links Mentioned in This Episode: 
    Discover Your Personal Path to Creating an Online Course (Quiz)Get Inspired By These Amazing Course Creator TestimonialsSign Up For Amy's Free Masterclass (available for a limited time) "Five Little Known Mistakes "Most"  Course Creators Make and How To Avoid ThemMore of my favorite things from AmySupport the showGet a 14-Day Free Trial of StreamYard with My Partner Link
    Learn more from me on YouTube

    • 40 min

Customer Reviews

5.0 out of 5
23 Ratings

23 Ratings

Robin's Egg Blue Creations ,

Attainable Online Marketing Tips

Listen to Melanie’s podcast. Join Melanie’s free DIY Marketing Facebook group. Watch her livestreams on her YouTube channel. You won’t regret it, especially if you are looking for easy, attainable marketing tips for growing your online business. And she has contagious energy for days!!

scoopdaVille ,

MDH is amazing

Melanie Dyann Howe is one of my GO TO people for all things marketing, community building, social strategy, and livestreaming.
Her stories are real, HER story is amazing and you’ll always feel encouraged through her message.
Subscribe, Learn and Grow with MDH

Belleart ,

Thank you!!

I’m an artist and was looking for a good source for marketing information and strategies that I can apply to my work. This is the first of your podcasts that I have listened to, but it won’t be the last! Thank you!

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