21 episodes
Senator, We Run Ads Mark McCammon
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- Business
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5.0 • 1 Rating
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Senator, We Run Ads is all about paid and organic social media. I'll be pulling back Social Media's curtain of success & uncovering how to build a loyal & targeted following. I'm unveiling tricks and tips to creating attention-worthy ads and posts. These 4 words; Senator, We Run Ads, came from a response Mark Zuckerberg made when asked by Senator Orrin Hatch, during a congressional hearing, how Facebook makes any money if they don't charge its users. This podcast is not about making fun of the Senator's understanding of online advertising, although his question was hilarious. Support this podcast: https://podcasters.spotify.com/pod/show/senatorwerunads/support
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21: How to Connect your Instagram & Facebook Page
Have you made the Instagram & Facebook page connection? These social channels were just made for each other. They are like Jim and Pam of the Office or Rachel or Ross from Friends. In this episode, I walk you through 2 ways to connect your Instagram account and Facebook page. I share why this is a fantastic opportunity and how it can all be done without a Business account on Instagram. Later on in the episode, I also share the value of making the switch between a personal Instagram account to a professional one and how this not only acts as another way to connect Instagram with Facebook but comes with a heap of benefits that far out way any skepticism.
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20: Organic Vs. Paid
Are you more of a fan of Organic or Paid reach? A lot of people, especially on Instagram, enjoy sharing their advice on how to leverage Instagram by using all sorts of fantastic organic strategies. Although there are numerous organic (FREE) strategies available to us, which people love to sell to us in the form of a webinar or course, and they will likely help our brand gain traction, we shouldn't turn our backs to Paid Social (paid reach). Creating ads is an extremely effective way to expedite the process of generating leads, growing a loyal following, and driving more traffic and sales. In this episode, I share the value of Organic and Paid reach and how we should use both to have a higher Customer Lifetime Value.
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19: How to Pick the Right Influencer
What influencers should we pick to promote a product or service, how can we tell that they’re the right fit, and how should they market our product or service? Also, another real question that should be asked is; is their audience the right fit because it is not the influencer that will be buying the product or service but those who follow and engage with the influencer. In this episode, these questions and more will be answered
https://www.businessinsider.com/instagrammer-arii-2-million-followers-cannot-sell-36-t-shirts-2019-5
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18: How to Create Loads of Content
Do you set aside a day of the week to prep and create a weeks or months’ worth of content for Instagram? How long does it take you to finish? In this episode, I talk about the benefits of repurposing 1 long form piece of content for Instagram, share a few ideas for how to generate that long form content, and I share a free tool that I use to create stunning graphics with ease. Creating loads of content for Instagram takes a ton of time and creative energy, and my goal with this episode is to help social media marketers reduce the amount of time spent thinking about what to post and instead spending their time actually creating content.
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17: How to get Featured on Instagram
In this episode, I share how to get content featured on the explore page and the top section of hashtags. I walk through the importance of the 1st hour of engagement after posting, how hashtags are the key whether or not we have a ton of followers, and the value of long tail hashtags which are specific to our niche. Don't hesitate to reach out and ask me any questions you might have on my podcast's instagram @instaunveiled or shoot me an email: instagramunveiled@gmail.com Thanks for listening.
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16: How to Calculate YOUR Engagement Rate
Ever wanted to know what your Instagram engagement rate is? Are you looking to reach out and impress a brand with the hopes of being an influencer for a product or service? If you answered yes to any of these questions, then this episode is for you. I share in this episode two types of engagement rate calculations that will show how well your content is performing over time. 1. Follower Count based Engagement Rate: ((Likes + Comments) / Follower Count) * 100 = Engagement Rate % of 1 post. 2. Impression Count based Engagement Rate: ((Likes + Comments) / Impressions) * 100 = Engagement Rate % of 1 post. I walk you through how to calculate the engagement rates of more than one post in this episode by taking the average of however many posts you want to use in the calculation. Don't hesitate to reach out to me on Instagram @instaunveiled or shoot me an email: instagramunveiled@gmail.com if you have any questions or feedback.
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Support this podcast: https://podcasters.spotify.com/pod/show/senatorwerunads/support