The Marketing Automation Discussion Benjamin Boman, Alex Glenn

Sankar is the CEO and Founder of SkyGeni, a Growth Insights platform for B2B revenue leaders. SkyGeni’s Explainable AI-powered actionable insights enable CROs to drive more efficient and predictable growth and boost sales productivity.
In this episode, Sankar shares experience and guidance on building your first sales team at a new venture, without existing sales processes.
Key takeaways:
* Hiring junior vs senior when building the team
* The role of the founder in preparing sales processes
* The key 2 traits to look for in new sales hires for the best return
* How to set targets for a new vs developed team
* What roles to fill in as the team grows, and how to fill them
* How to troubleshoot poor sales team performance
Key links:
* SkyGeni
* Sankar Sundaresan on LinkedIn


This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketingautomation.fm

Will van der Sanden is the founder of Dux-Soup, one of the largest LinkedIn automation tools that helps users start, scale and engage with their network. In this episode, we discuss Will's suggestions on your networking strategy for B2B business development, and how to go about using tools to leverage your efforts. You can learn more about Dux Soup here.


This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketingautomation.fm

Kevin McGrath is the founder of Beacon, a lead magnet creation and collection platform. Kevin shares a wealth of knowledge on the best practices for researching, developing, and deploying lead magnets from his experience with over 55,000 users.

We cover:


Research techniques
Content types
How many lead magnets to create
Best performance opt-ins
Trends in the space

Key links:


Encharge.io
Kevin's Twitter
Article summary notes





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Support this podcast: https://podcasters.spotify.com/pod/show/marketing-automation/support

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketingautomation.fm

Today we talk to Vukasin Vukosavljevic from lemlist. Vuk is the head of growth at Lemlist, a cold outreach automation tool that helps companies automate email to start conversations and get replies.


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Support this podcast: https://podcasters.spotify.com/pod/show/marketing-automation/support

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketingautomation.fm

Can your agency onboarding process scale to handle double or triple the amount of new clients you take on now? Slow or high-friction onboarding processes can be a significant bottleneck to growing agencies or service businesses. To help with this, I talked to James Rose from Content Snare to discuss what the approach and tools required to significantly cut down the time and friction in onboarding, and improve delivery and client satisfaction as well, through automation. You can connect with James on Linkedin here.


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Support this podcast: https://podcasters.spotify.com/pod/show/marketing-automation/support

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketingautomation.fm

What's cooler than customer acquisition? Customer retention. For this month's episode of the Marketing Automation Discussion, we talk to Ernie Santeralli host at Growth Decoded and multi-media content manager at ActiveCampaign on how to leverage automation to do just this.


This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketingautomation.fm