The Headliner Eulogy

This month on the Headliner, host Matt Gray is joined by Eulogy's Director of Media, Insights and Planning, Sara Beirne, and content manager, Jack Terry. Together, they discuss one of the foremost issues in the media today: disinformation. What is disinformation? Why is it spreading at such an alarming rate? And what can be done in the fight against it?
Then, in the Conversation, Matt speaks with James Steward, Eulogy's Director of Technology. 2020 was a breakout year for companies in the green technology sector. James explains why it's the smaller companies working behind the scenes that have the biggest growth opportunities ahead of them.
And finally, we hear from Eulogy's experts on what the year will bring for the communications industry. Where will consumer brands need to focus their efforts? Will influencer marketing be shaken up? And how can creative campaigns appeal to distinct local communities?
The Headliner is a podcast by Eulogy – an award-winning communications agency that helps brands, businesses and organisations be known in the right way.
What do you want to be known for?
Tell us at eulogy.co.uk 

The Headliner is back with a brand-new format. Bigger and better than ever.
Each month, join us as we run through three hot button topics in the world of media, marketing and communications. We’ll be joined by special guests, as well as our own gang of experts from Eulogy.
In this episode, host Matt Gray is joined by Nigel Clarkson, global chief revenue officer at Hivestack. Nigel has held leadership positions at Global, Exterion Media UK and Oath, and is a true expert in out of home (OOH), programmatic, radio and digital media.
He joins Elisabeth Field, our CEO, for our first feature, the Conversation. They discuss how our media landscape has changed over the course of the Covid-19 pandemic – driven by new consumption habits. Which new sources do people trust the most? How can news media brands that are struggling adapt to survive? And do we all have a responsibility to avoid sharing misinformation?
Nigel then explains what trends the digital out of home (DOOH) space is seeing in the wake of two lockdowns. Advertising consumption may be down in the major cities, but a rise in people shopping locally points to brighter opportunities ahead.
In this episode’s central feature, the Dive, Matt is joined by the authors of Eulogy’s Season’s Eatings food and drink report to discuss the importance of brand tone of voice – something consumer brands need to think carefully about in challenging times. How do you tailor your tone to suit your audiences? What channels should you consider? And how can a brand maintain accountability in its communications?
Finally, Rich Ware and Jonny Erazo explore the local theme in more detail. The pandemic has shaped our relationship with our local communities, but there hasn’t been one shared Covid-19 experience. How does it impact different groups, regionally and socially? How are local businesses stepping in to provide change and support in their communities and what lasting effect will this have?
The Headliner is a podcast by Eulogy – an award-winning communications agency that helps brands, businesses and organisations be known in the right way.
What do you want to be known for?
Tell us at eulogy.co.uk
Selected links
Season’s Eatings by Eulogy Hivestack Eulogy - Twitter | LinkedIn Follow our guests
Nigel Clarkson – Global Revenue Officer, Hivestack Twitter | LinkedIn Elisabeth Field – Eulogy CEO Twitter | LinkedIn Matt Gray – Content Manager, Eulogy and host of the Headliner Twitter | LinkedIn Richard Ware – Director, Eulogy Twitter | LinkedIn Shannon Bailey – Associate Director, Eulogy LinkedIn Jonny Erazo – Senior Account Director, Eulogy LinkedIn Beth Hunt – Account Director, Eulogy Twitter | LinkedIn Kevan Barber – Creative Lead, Eulogy Twitter | LinkedIn

The death of George Floyd in Minneapolis has sparked a wave of activism across the world, concerning the treatment of black people in the US and elsewhere. Rich joins Matt to discuss when, or if, it's appropriate for brands to be vocal the Black Lives Matter movement, and what the communications industry can do to improve its own problems with diversity. Also, Rachael discusses the Facebook walkouts and the differing approaches of social platforms to the posts of President Trump. 

On this week’s Headliner we take a trip to Barnard Castle with our founder, Adrian Brady, to discuss how Dominic Cumming’s missteps have affected government messaging. We stop at the new Facebook Shops – should Amazon be worried? Finally, we share our thoughts on the massive podcast deal between Joe Rogan and Spotify.

This week we mourn the loss of the news outlet for digital natives, BuzzFeed UK, and dissect brands’ contributions to Mental Health Awareness Week. We also hear from our very own James Steward, host of Eulogy’s very first tech webinar, on what to expect from next week’s event.

In presenter Chloe's final episode of the Headliner, we discuss the future of fashion magazines in the post-coronavirus era as advertising in print magazines declines by 50 per cent and editors attempt to overcome tonal challenges. Plus, Eulogy’s take on the government’s latest Covid-19 messaging.