Le Fric Le Fric

Le Fric

Family, Power and Money: The Business of the Tour de France

    • $5.99
    • $5.99

Publisher Description

The fascinating and unknown story of the Tour de France's ever-changing relationship with money and power - and the enigmatic family behind it all.

It started with a cash drop by an English spy in occupied Paris in 1944. Reserved for Resistance groups during the war, the money reached Émilien Amaury, an advertising executive, who was tasked to help France return to a free press once liberated. He soon launched a newspaper empire that - unbeknown to him - would own the rights to run what would become one of the greatest sporting events in history.

Le Tour, once a struggling commercial phenomenon, began to rise in popularity across much of western Europe in the glum years after the Second World War, lifting the mood of the hungry and despondent French. But with the increased interest in the event, exacerbated by the creation of television and the internet, came several cultural threats to national heritage. Multiple attempts to wrest power and profits from the latest generation of the Amaury family - who still own the race and take tens of millions of euros home in dividends - have followed, but not without a fight.

Fast-paced and fastidiously researched, Le Fric illustrates how moments off the bike at the Tour de France are every bit as gripping as the battle for the yellow jersey.

GENRE
Sports & Outdoors
RELEASED
2022
June 9
LANGUAGE
EN
English
LENGTH
336
Pages
PUBLISHER
Little, Brown Book Group
SELLER
Hachette Digital, Inc.
SIZE
13.4
MB

More Books Like This

Le Tour: A History of the Tour de France Le Tour: A History of the Tour de France
2013
A Race for Madmen A Race for Madmen
2011
The First Tour de France The First Tour de France
2017
Roule Britannia Roule Britannia
2012
The Tour de France The Tour de France
2012
The Yellow Jersey The Yellow Jersey
2019

More Books by Alex Duff

Smart Money Smart Money
2024
Football's Secret Trade Football's Secret Trade
2017
The Wonderful Circles of Oz The Wonderful Circles of Oz
2022
Segreti e bugie del calciomercato Segreti e bugie del calciomercato
2018